Sports Marketing – The Sport Journal https://thesportjournal.org A peer-reviewed journal of sports, published by the United States Sports Academy Tue, 02 Jun 2020 17:04:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.5 https://i0.wp.com/thesportjournal.org/wp-content/uploads/2016/11/cropped-site-icon.png?fit=32%2C32&ssl=1 Sports Marketing – The Sport Journal https://thesportjournal.org 32 32 61839568 Branding in women’s sports: A literature review https://thesportjournal.org/article/branding-in-womens-sports-a-literature-review/ Fri, 22 Nov 2019 12:30:00 +0000 http://thesportjournal.org/?p=6694 6694 The Migration of Business Strategies from the Hospitality Industry to Athletics Marketing https://thesportjournal.org/article/the-migration-of-business-strategies-from-the-hospitality-industry-to-athletics-marketing/ Thu, 20 Dec 2018 12:30:51 +0000 http://thesportjournal.org/?p=6195 6195 Service Quality Perceptions’ Impact on Membership Renewal of Junior Executive Golf Memberships https://thesportjournal.org/article/service-quality-perceptions-impact-on-membership-renewal-of-junior-executive-golf-memberships/ Tue, 04 Apr 2017 11:30:21 +0000 http://thesportjournal.org/?p=5013 5013 Differences in Official Athletic Website Coverage and Social Media use Between Men’s and Women’s Basketball Teams https://thesportjournal.org/article/differences-in-official-athletic-website-coverage-and-social-media-use-between-mens-and-womens-basketball-teams/ Fri, 22 Jul 2016 11:11:04 +0000 http://thesportjournal.org/?p=3874 3874 The Multi-Sport Sampling Plan: A Price Bundling Option for Collegiate Athletics https://thesportjournal.org/article/the-multi-sport-sampling-plan-a-price-bundling-option-for-collegiate-athletics/ Fri, 11 Mar 2016 15:53:33 +0000 http://thesportjournal.org/?p=3534 3534 Technology and a Golfer’s Course Preference: Does the increase in emerging technology increase the golfer’s playing preference? https://thesportjournal.org/article/technology-and-a-golfers-course-preference-does-the-increase-in-emerging-technology-increase-the-golfers-playing-preference-2/ Wed, 04 Jun 2014 21:43:02 +0000 http://thesportjournal.org/?p=1903 1903 The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero https://thesportjournal.org/article/the-roethlisberger-effect-steelers-fans-and-the-marketing-of-a-regional-superhero/ Thu, 08 May 2014 19:19:16 +0000 http://thesportjournal.org/?p=1876 1876 Unraveling team sponsorship in World Cup: What are the influencing factors? https://thesportjournal.org/article/unraveling-team-sponsorship-in-world-cup-what-are-the-influencing-factors/ Thu, 24 Apr 2014 21:45:02 +0000 http://thesportjournal.org/?p=1823 1823 Perceptions of Running Performance: The Role of Clothing Fit https://thesportjournal.org/article/perceptions-of-running-performance-the-role-of-clothing-fit/ Thu, 13 Feb 2014 22:16:09 +0000 http://thesportjournal.org/?p=1644 1644 Outsourced Marketing in NCAA Division I Institutions: The Companies’ Perspective https://thesportjournal.org/article/outsourced-marketing-in-ncaa-division-i-institutions-the-companies-perspective/ Tue, 11 Feb 2014 16:45:28 +0000 http://thesportjournal.org/?p=1598 1598