Technical Abilities of Elite Wheelchair Basketball Players

### Abstract

Wheelchair basketball met a rapid growth in recent decades and became one of the most popular and spectacular sports for people with disabilities. Researchers’ efforts to perform tests evaluating the physiological and technical characteristics of the disable athletes have been based on the adoption of tests, used for healthy athletes (7, 15). In addition, different types of disabilities obligated the International Wheelchair Basketball Federation to establish classification degree for the athletes, ranging from 1 to 4.5, according to their disability. The purpose of this study was to evaluate the Greek elite basketball players’ technical skills and to compare their performance, (a) with their classification degree and (b) with recent literature. Fourteen (N=14) Greek wheelchair basketball players, all members of the national team, volunteered to perform six skill tests: (a) 20m sprint, (b) free throws, (c) lay-ups, (d) obstacle dribble, (e) pass for accuracy, and (f) pass for distance. The high classification degree athletes, demonstrated significantly higher performance than those with low classification, only in obstacle dribble test (p <.01), but the trend indicated that athletes with high classification degree demonstrated better performance on tests requiring physical abilities (sprint, lay-ups, obstacle dribble, pass for distance), while those with low classification degree performed better on tests requiring skills and concentration (free throws, pass for accuracy). These results are in accordance with recent literature, although Greek basketball players, demonstrated lower performance compared with those of other countries, where wheelchair basketball is widespread (13). The difference between high and low classification players in obstacle dribble test, caused to the lack of abdominal muscles, while overall performance is affected by the frequency of training and years of involvement with the sport, before the time point of injury (9).

**Key words:** wheelchair, basketball, technical skills

### Introduction

Sporting activities for people with physical disabilities became widespread in recent years. Wheelchair basketball, which is regarded as one of the most popular and spectacular sports for people with disabilities, devised at the end of the Second World War. Specifically, in 1944 the British government commissioned Dr. Guttmann to establish a foundation for care and hospitalization of world-war II spinal cord injured soldiers, in the area of Stoke Mandeville Hospital. Specifically, the team called “The Flying Wheels of Birmingham” is the one that has the legal right to invoke that have devised the wheelchair basketball (1946). The evaluation of the wheelchair basketball players’ technical skills has interested researchers and trainers in the past (4, 14-15). The evaluation methods for the technical characteristics of wheelchair basketball players, mainly based on similar tests used for healthy players (1-2, 11).

The ability to perform the technical skills required for the sport, characterized by the different type and degree, of the players’ disabilities. Each athlete is classified according to degree of disability, and the ability to perform certain tests such as wheelchair sprint, stopping, obstacle dribbling, holding the ball, etc. The classification system for wheelchair basketball, which has been established by the International Wheelchair Basketball Federation (IWBF), with five classification points (1-4.5), differs than U.S.A. applied system, which classifies the players in a three points scale (1-3). The main purpose of the studies so far, is to evaluate the athletes with different classification, and to investigate methods to improve their technical skills.

Brasile (4) demonstrated the performance of wheelchair basketball players which were classified according to the U.S.A. applied system (Classification I, II and III). Participants were evaluated in the following skill tests: (a) obstacle dribble, (b) free-throws, (c) dribbling and shooting the ball, and (d) pass for accuracy. The results showed that: (a) the classification II and III athletes demonstrated higher performance than the others, and (b) classification II athletes demonstrated highest performance.

Moreover, Vanlerberghe and Slock (14) evaluated 30 wheelchair athletes which were classified in the 3 points scale (I, II, III) and they applied: (a) two tests for shooting accuracy (shot under the basket and rebound; obstacle dribble, shot and rebound), (b) two tests for ball-handling (obstacle dribble and dribble around wheelchairs), and (c) two tests for passing ability (speed pass and long pass).

Results revealed significant differences between athletes with different physical disabilities. Athletes of III classification revealed the highest performance, while athletes of I classification revealed the lowest. However, researchers have argued that these specific skill tests can hardly be a reliable method for the evaluation of the wheelchair basketball players.

Also, Brasile (5) divided a sample of 79 wheelchair basketball athletes into three groups, according to their classification in order to evaluated their technical ability in six skill tests: (a) obstacle dribble, (b) 1 minute free throws using the strong hand, (c) 1 minute free throws using the weak hand, (d) pass for accuracy using the strong hand, (e) pass for accuracy using the weak hand and (f) 20m speed run. The skill tests’ results revealed that, athletes of II and III classification referred similar performance between them, but both of them higher than the athletes of I classification. These findings led the researcher to the conclusion that skill tests’ results are influenced by both of the training time and the previous experience in basketball.

Similar results were referred in a recent study by Ergun, Duzgun and Aslan (9), which evaluated 32 wheelchair basketball players. Subjects with low disability lagged behind in lay ups test, in 20m speed run, in shooting around the basket, as well as in obstacle dribble. Additionally, there were detected significant differences between athletes of different coaching experience to the tests of 20m speed run, obstacle dribble and passing for accuracy. Moreover, “age” may be an important factor that affects the performance of the athletes in wheelchair basketball.

Brasile (6) applied six field tests to evaluate twelve male and twelve female wheelchair basketball athletes in the following tests: (a) obstacle dribble, (b) free throws, (c) rebound and shot with the strong hand, (d) rebound and shot with the weak hand, (e) pass for accuracy with the strong hand and (f) pass for accuracy with the weak hand. Within the female group were revealed significant differences in tests requiring capability and discipline (rebounding and shooting the ball, obstacle dribble). In contrast, male athletes revealed improved performance in tests requiring higher power level and especially to those that were related with distance (passing for accuracy and free throws).

Finally, Molik et al. (13) evaluated 109 Poles and Lithuanian wheelchair basketball players in six skill tests. The results of the study revealed that athletes with low classification demonstrated lower performance, compared to athletes with a high classification degree. Particularly, no significant differences were detected between athletes of 1 and 2 classification degree. Reversely there were detected significant differences between athletes of 3 and 4.5 classification degree.

As is evident from reviewing the literature, the topic of wheelchair athletes’ skills is incomplete, and more incomplete regarding the high level athletes. The purpose of the present study is (a) to document the performance of elite basketball players’ in the technical skills, (b) to compare their performance in relation to their classification degree, and (c) to compared and discuss their performance with previous studies.

### Methods

#### Participants

Fourteen (N=14) wheelchair basketball athletes aged 30.1±6.6, all of them members of the national team, volunteered to participate in the present study (See Table 1). The types of their disability were the following: (a) one athlete with incomplete quadriplegia (injury on 6th and 7th cervical), (b) seven athletes with paraplegia (injury on 7th cervical to 12th thoracic), (c) one athlete with poliomyelitis and (d) six amputated athletes. They were divided in two groups of 7 athletes, according to their classification. The first group (n1=7) consisted from athletes of 1-2.5 and the second (n2=7) of 3-4.5 classification degree.

#### Skill tests

The six skill tests which assign the technical characteristics of the wheelchair basketball players and were applied in the present study are the following:

*20m speed run:* Subject takes a position behind the baseline and on the signal starts covering a 20m distance as fast as possible. In a two-minute period the subject had two attempts and the best is recorded (See Figure 1).

*Free throws:* Subject shoots 40 free throws in a series of 20 at a time. A 2-minutes rest inserted between the trials. One point was given for each basket made (See Figure 2).

*Obstacle dribble:* Subject starts on the signal at the tight side of the first obstacle and maneuvers through the course as fast as possible, pushing the wheelchair and dribbling the ball, accordingly the U.S.A. NWBA rules. The test is repeated without rest for one more time. Each dribbling violation adds 5 seconds to the trial time and each time the subject, ball, or wheelchair touch an obstacle, one second added to the trial time. One test trial was given to the subjects, for the familiarization with the test (See Figure 3).

*Lay-up:* Two cones are positioned on the 3-point line, perpendicular to the intersection, of the side lines of the free throw lane and the baseline. The subject takes position out of the 3-point line and starts with the signal to make as many lay-ups as possible within two minutes. After each attempt, he takes his own rebound, dribbles the ball around the opposite cone, preparing for the next lay up. The score was the total amount of the attempts, plus the total number of the successful lay ups (See Figure 4).

*Pass for distance:* The subject places the wheelchair so that the front wheels are behind the base line. Using the chest pass, he tries to pass the ball as far as possible. Subject was performed six attempts and the total of the measured distance was recorded (See Figure 5).

*Pass for accuracy:* The target in the specific test are three concentric rectangles of different sizes (50.8cm X 25.4cm, 101.6cm X 63.5cm and 152.4cm X 101.6cm), drown to smooth wall. The base of the larger rectangle is 60.96cm from the ground and the passing line is 10m (for 2-4.5 classification) or 7.5m (for 1 and 1.5 classification) from the wall. Subjects at the signal take position behind the line and perform 10 passes towards the wall any way the wish (i.e., chest pass, overhead, baseball), but discount any passes where the ball bounces first. If the ball hits the line or inside the smallest rectangle, subjects received 3 points which was the highest score. Two points received for the middle and one for the outer rectangle. Subjects should receive three warm up tosses from their distance and finally, only one trial of ten passes was allowed (See Figure 6).

#### Statistical analysis

Six separate (one for each skill test) independent samples t-tests were conducted to detect possible differences between the groups, and for all the carried skill tests. Significance level was set at p<0.05.

#### Classification

It is very possible, wheelchair basketball athletes because of their differences in disability degree, mobility, physical condition and training experience, to perform the technical skills by a completely different way. The skill’s performance was evaluated during games, from specialized observers called “classificators.” A basketball team comprehends athletes with high disability degree such as spinal cord injuries (e.g., quadriplegia), as well as athletes with low disability degree (e.g., amputation, other disabilities). The athletes are classified from 1 to 4.5, accordingly their basketball skills performance. The high classification degree corresponds to athletes with high functional capacity (therefore lower level of disability). The aim of this classification method is the compulsory participation of all the disable athletes in the games. These regulations have been applied since the early 1940’s, years of the game’s establishment. The first classification methods were based on the athletes’ anatomical characteristics, rather than their functional, so the athletes were classified with base their disability and not on their performance in games. Since 1984 a new classification system is in operation which primarily classified the athletes in four degrees (1, 2, 3, 4). Later, some changes were demonstrated, but the most important was the addition of the half degrees (1.5 – 2.5 – 3.5 – 4.5). The U.S.A National Wheelchair Basketball Association (N.W.B.A.) has established a different classification system, which is consistent by three degrees (1 – 2 – 3). So, the athletes are classified and the total of the in-bounce players’ degree must not exceed a specific number. The International Wheelchair Basketball Federation decided for the international games and tournaments, the limit total degree for the in-bounce players to be the 14. For the national and local championships, the Federations allow the participant teams to come in the games with more limit degrees (e.g., 14.5 or 15).

### Results

Table 2 presents the athletes’ classification and their performance in all the technical skills.

The results of the t-test process are presented in table 3. Significant differences detected only for the obstacle dribble test.

### Discussion

This study examined the performance of a sample of high level wheelchair athletes in basketball skills. It was well-documented that athletes with low classification degree, demonstrated lower performance than those with high classification, but not statistically significant. However, significant differences were presented only to the obstacle dribble test. These results are in accordance with previous studies of considerable researchers (7-8, 14). It is discussed below the results regarding the skill tests separately.

#### 20m speed run

For wheelchair basketball the speed ability holds an important role. Specifically, after adjusting the 24¨ regulation, the individual and team speed, became imperative. Brasile (4-5) referred differences in speed run, between the athletes of 2-3 and 1 classification degree, while Ergun et al (9) referred that training experience affects the speed run ability. Contrary to these researches, no significant differences were detected between the two groups in the present study but, on the one hand Brasile (3-8) used different classification method and on the other hand Ergun (9) detected differences only between the athletes of various experience.

Free throws

Although significant differences were not detected between the groups in this test, it is obvious that small differences, appears to be between the groups (20.7 vs 18.4). The results are in accordance with resent literature however, a point of attention regarding free throw shooting performance is the different technique between the players (10, 12), the different type of the wheelchair, their age and the training level before the injury (5), as well as after it (9).

#### Obstacle dribble

Regarding the obstacle dribble, significant differences were observed between the groups in the present study (55.5sec vs 47.1sec, p<0.001). These results are in accordance with literature, while in both of the studies (8-9, 14) which investigated obstacle dribble, were detected significant differences between the athletes with different classification level. Obviously, in this test, many repeated changes of direction in conjunction with controlling the ball, requiring full activation of the abdominal muscles. In these muscle groups, the difference between athletes of varying classification level, is obvious and has an important role in performance, especially in tests involving abrupt changes of direction. An important finding regarding the obstacle dribble test is the difference between Greek and U.S.A. wheelchair athletes. Vanlerberghe and Slock (14), referred values of 47.1 and 43 sec accordingly for low and high classification athletes.

These differences in performance among the Greek and U.S.A. wheelchair athletes, can be justified by the low level of Greek wheelchair basketball and the fact that their involvement in the sport is more leisure, as well as they do not train more than three times a week during the season. On the other hand, basketball in the U.S.A. is highly developed and the national team is among the top teams in the world while the Greek wheelchair basketball national team, is classified in division III of Europe.

#### Lay ups

Contrary to Ergun et al. (9) results, in this study were not detected significant differences between the groups. Specifically, the low classification athletes referred 9.1±2.3 purposeful efforts, while the high classification athletes 11.1±2.2. Although there is a lack of significance, the difference between the groups (9.1 vs 11.1) highlights a strong trend of the high classification athletes, to perform better scores in the specific test.

#### Pass for accuracy

Significant differences between these groups were not observed. However, it has to be noticed that in this test, the low classification athletes were performed their efforts closer to the target, compared to their co-participants with high classification level, which may have influenced the results. It seems that there is need for further investigation, to explore a better method, for assessing the passing test for accuracy.

#### Pass for distance

No significant differences were detected between the groups (12.1 vs 10.5). These results are in accordance with Vanlerberghe and Slock (14), they are reasonable and explained by the fact that the upper body of the athletes is not damaged, so they don’t lack of power and they can throw the basketball away.

### Conclusions

This study investigated the technical characteristics of elite basketball players with disabilities. Overall, although significant differences were not revealed between high and low classification athletes, the trend indicates that athletes with high classification degree are better on tests requiring physical abilities, while those with low classification degree performed better on tests requiring skills and concentration. It is also important to take into consideration the fact that the Greek athletes with disabilities do not train regularly and intensively and had no training experience before the injury. Future research should focus on planning and application of training programs, in order to ascertain the influence of organized and intensive training to the improvement of their physical and technical skills.

### Application In Sports
The organized and intensive training in athletes with disabilities is efficient and it is very important for their performance, from time to time to be evaluated through valid and reliable tests. The frequent applications of test functions as motive for the athletes, so they are more concentrated, energetic, and effective during practice.

### Acknowledgments

The authors thank all the wheelchair basketball players, participating in this study, for their maximum efforts to achieve the best performance. Their contribution made this research possible.

### Tables

#### Table 1
Anthropometric characteristics of Greek elite wheelchair basketball players

N Disability Class Age Weight (kg) High (cm)
1 PARA 1.0 29 65 180
2 TETRA 1.0 25 74 177
3 PARA 1.0 30 75.5 180
4 PARA 1.5 23 120 188
5 PARA 1.5 29 67.5 189
6 PARA 2.0 39 85 180
7 PARA 2.0 22 62.8 170
8 PARA 3.0 30 64 178
9 POLIO 3.0 40 74.4 170
10 AMP 4.0 43 96.6 180
11 AMP 4.5 31 78 180
12 AMP 4.5 28 61 180
13 AMP 4.5 22 87.4 188
14 AMP 4.5 31 113.2 200
M 30.1 80 181.4
SD 6.6 18.5 7.8

#### Table 2
Technical characteristics of Greek elite wheelchair basketball players

N Classification Lay up Free throws Long pass Pass for accuracy 20m sprint Obstacle dribble
1 1 11 19 25 10.5 5.8 55.4
2 1 9 18 19 10.4 5.7 57.4
3 1 6 23 15 10.4 6.1 55.3
4 1 6 13 20 9 6.3 58.9
5 1.5 10 26 21 8.7 7.0 56
6 2 12 27 11 13.6 5.7 56.8
7 2 10 19 17 12 5.1 49
M 9.14 20.71 18.28 10.66 5.96 55.54
SD 2.34 4.92 4.50 1.69 0.59 3.15
8 3 8 15 13 12.4 5.2 47.1
9 3 14 22 17 9.3 5.7 48.9
10 4 13 19 17 8.9 6.0 50.7
11 4.5 12 24 12 13.8 5.2 44.4
12 4.5 10 19 19 12.9 5.2 43.1
13 4.5 12 20 16 15.2 6.0 51
14 4.5 9 10 11 12.1 5.7 44.8
M 11.14 18.43 15 12.09 5.57 47.14
SD 2.19 4.65 3 2.28 0.37 3.16

#### Table 3
t-test results for the six skill tests within the group

test t p
Lay up -1.65 0.12
Free throws 0.89 0.39
Long pass 1.61 0.13
Pass for accuracy -1.32 0.21
Sprint 1.46 0.17
Obstacle dribble 4.98 0.0003

### Figures

#### Figure 1
20m speed run
![Figure 1](//thesportjournal.org/files/volume-15/462/figure-1.png “20m speed run”)

#### Figure 2
Free throws. 2 series of 20 shot
![Figure 2](//thesportjournal.org/files/volume-15/462/figure-2.png “Free throws. 2 series of 20 shot”)

#### Figure 3
Obstacle dribble
![Figure 3](//thesportjournal.org/files/volume-15/462/figure-3.png “Obstacle dribble”)

#### Figure 4
Lay-ups (2 min)
![Figure 4](//thesportjournal.org/files/volume-15/462/figure-4.png “Lay-ups (2 min)”)

#### Figure 5
Long pass (6 trials)
![Figure 5](//thesportjournal.org/files/volume-15/462/figure-5.png “Long pass (6 trials)”)

#### Figure 6
Pass for accuracy (10 trials)
![Figure 6](//thesportjournal.org/files/volume-15/462/figure-6.png “Pass for accuracy (10 trials)”)

### References

1. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) (1984). Basketball for boys and girls: skill test manual. VA Reston.
2. Apostolidis, N., Nassis, G., Bolatoglou, T., & Geladas, N. (2003). Physiological and technical characteristics of elite young basketball players. The Journal of Sport Medicine and Physical Fitness, 43, 157-163.
3. Brasile, F. (1984). A wheelchair basketball skill test. Sports and Spokes, 9(7), 36-40.
4. Brasile, F. (1986). Do you measure up? Sports and Spokes, 12(4), 43-47.
5. Brasile, F. (1990). Performance evaluation of wheelchair athletes: More than a disability classification level issue. Adapted Physical Activity Quarterly, 7, 289-297.
6. Brasile, F. (1993). Evaluation the elite. Sports and Spokes,19(3), 52-55.
7. Brasile, F. (1996a). Wheelchair basketball skills proficiencies versus disability Classification. Adapted Physical Activity Quarterly, 3, 6-13.
8. Brasile, F., & Hendrick, B. (1996b). The relationship of skills of elite wheelchair basketball competitors to the international functional classification system. The Recreate Journal, 30, 114-127.
9. Ergun, N., Duzgun, I., & Aslan, E. (2008). Effect of the number of years of experience on physical fitness, sports skills and quality of life in wheelchair basketball players. Fizyoterapi Rehabilitasyon, 19(2), 55-63.
10. Goosey-Tolfrey, V., Butterworth, D., & Morriss, C. (2002). Free throw shooting technique of male wheelchair basketball players. Physical Activity Quarterly, 19, 238-250.
11. Hopkins, D. R. (1979). Using skill tests to identify successful and unsuccessful basketball performers. Research Quarterly for Exercise and Sport, 50, 381-387.
12. Malone, L.A., Gervais, P.L., Steadward, R.D., & Sanders, R.H. (1999, July). Parameters of ball release in wheelchair basketball free throw shooting. Oral presentation at the XVII International Symposium on Biomechanics in Sports, Edith Cowan University, Perth, Western Australia.
13. Molik, B., Kosmol, A., Laskin, J.J., Morgulec-Adamowicz, N., Skucas, K., Dabrowska, A., Gajewski, J., & Ergun, N. (2010). Wheelchair basketball skill tests: differences between athletes’ functional classification level and disability type. Fizyoterapi Rehabilitasyon, 21(1), 11-9.
14. Vanlerberghe, J.O.C., & Slock, K. (1987). A study of wheelchair basketball skills. International Perspective of Adopted Physical Activity. Champaign Illinois: Human Kinetics.
15. Vanlandewijck, Y.C., Daly, D.J., & Theisen, D.M. (1999) Field test evaluation of aerobic, anaerobic, and wheelchair basketball skill performances. International Journal of Sports Medicine, 20, 548-54.

### Corresponding Author

N. Apostolidis, Phd
National & Kapodistrian University of Athens, Faculty of Physical Education & Sport Science
Daphne – Athens, 17237 Greece
<napost@phed.uoa.gr>
+302107276085

Dr. E. Zacharakis is Lecturer to the Faculty of Physical Education and Sport Science of the Athens University. He is teaching Basketball techniques and tactics (Undergraduate). He was head coach of the Greek wheelchair basketball team, participated to the Olympic Games in Athens 2004. His research interest is focused on wheelchair basketball, concerning the technical and physiological characteristics.

2013-11-22T22:50:16-06:00April 9th, 2012|Contemporary Sports Issues, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on Technical Abilities of Elite Wheelchair Basketball Players

Work-Family Conflict and Related Theories in NCAA Division II Sports Information Professionals

### Abstract

Work-family conflict (WFC) is defined as “the discord that arises when the time devoted to or time spent fulfilling professional responsibilities interferes with or limits the amount of time available to perform family-related responsibilities” (20, 21). A successful career in sports information requires long, demanding hours which can make finding balance between work and family difficult. Sports information professionals (SIDs) participate in public relations activities designed to promote the teams they represent (19, 26). Responding to increasing interest in college sports, the demand for information about collegiate athletic departments has increased (13). In order to meet this demand for information, SIDs are responsible for producing content for electronic and print media on a regular and timely basis. The work done by sports information professionals has been characterized as 24 hours a day, 7 days a week work (11). Therefore, balancing work and home life has become a topic of increasing interest for those working in this field.

The purpose of this study was to determine if work-family conflict exists in NCAA Division II SIDs and to examine the impact of WFC on the related theories of life satisfaction (LS), job satisfaction (JS), job burnout (JB), and career commitment (CC). E-mails containing a link to the online survey were sent to the highest ranking sports information professional in each NCAA Division II institution. Informed consent was obtained prior to obtaining access to the survey. The survey contained Likert scale items for WFC, LS, JS, JB, and CC, demographic information, and open ended items relating to positive aspects and challenging aspects in performing the duties of a sports information professional. Of the 273 individuals contacted, 98 (36%) completed the survey. Results indicated these professionals do suffer from work-family conflict as 84% reported high levels of conflict, while only 8% reported low levels of conflict. Examination of the other scales revealed that these professionals are fairly satisfied with life and job factors, but some do experience from a fair degree of job burnout. Further analysis revealed that those with more children in the home had greater WFC. Finally, correlation and regression analyses revealed significant statistical relationships between each scale and indicated that WFC could successfully predict variations in LS, JS, JB, and CC.

**Key Words:** sports information, media relations, work family conflict

### Introduction

Work-family conflict (WFC) is defined as “the discord that arises when the time devoted to or time spent fulfilling professional responsibilities interferes with or limits the amount of time available to perform family-related responsibilities” (20, 21). This type of conflict appears when the demands of one’s professional life interfere with the demands of one’s personal life. Stated another way “participation in the work role/family role is made more difficult by virtue of participation in the family role/work role” (16). WFC has been studied extensively in the corporate environment (2, 9). This is a growing line of inquiry in the sport context and has received visible support from the National Collegiate Athletic Association (NCAA). For example, the NCAA has created a work-life task force to address these issues (10) and the topic has been prominent at [NCAA National Conventions](http://www.ncaa.org) beginning in 2008. Results from a recent study found that NCAA Division I sports information professionals do experience high levels of work-family conflict (14).

Sports information professionals (SIDs) participate in public relations activities designed to promote the teams they represent (19, 26). Responding to increasing interest in college sports, the demand for information about intercollegiate athletic departments has increased (13). In order to meet this demand for information, SIDs are responsible for producing content for electronic and print media on a regular and timely basis. They develop a wide range of publications and new media, compile and manage statistics, meet the needs of the media, manage budgets, organize events, and supervise personnel all while maintaining their composure in highly stressful situations (12, 26). SIDs report feeling overwhelmed with the increasing demands of desktop publishing and electronic media (16). A successful career in sports information requires long, demanding hours which can make finding balance between work and family difficult. Therefore, balancing work life and home life has become a topic of increasing interest for those working in this field, including SIDs at the NCAA Division II level.

In an attempt to define, brand, and uniquely position NCAA Division II, the NCAA launched a strategic initiative that incorporates a hexagon of principles (learning, balance, resourcefulness, sportsmanship, passion, and service) to clearly define and uniquely position [Division II](http://www.ncaa.org/wps/wcm/connect/82af4f004e0daa1e9b7ffb1ad6fc8b25/SPPlatformInColor.pdf?MOD=AJPERES&CACHEID=82af4f004e0daa1e9b7ffb1ad6fc8b25 ). In addition, the Division II presidents have established the first phase in a two phase process designed to promote more balance between work and life for coaches and student-athletes. The “Life in the Balance” principle reduces contest dates in 10 sports thus streamlining the seasons and includes a provision for a seven-day break from practice and competition for basketball. These actions are designed to provide time off for [players and team staffs](http://www.ncaa.org/wps/wcm/connect/public/ncaa/academics/division+ii/life+in+the+balance). It is reasonable to infer that this increased focus on a balanced life, including the streamlining of seasons and reduction in contests, would promote more opportunity for work-life balance for athletic department members, including sports information professionals.

The NCAA Division II strategic positioning initiative is designed to establish a way of life on the Division II campus as uniquely different from the way of life on campuses at other institutional classifications. Several studies exist that examine the job characteristics for athletic directors at the various institutional classifications. Previous research indicates that there are very few differences among the characteristics of the organizations and the styles of administration in NCAA (all levels) and NAIA athletic departments (25). Further, Copeland and Kirsch (4) found no significant differences in job stress for NCAA athletic directors regardless of institutional classification (Division I, Division II, or Division III). Additionally, these athletic directors reported that they almost always experienced some level of job related stress (4). Given the similar organizational characteristics and administrative styles, including the similarly stressful nature of the role of the athletic director in intercollegiate athletics, it is reasonable to infer that those with other roles within athletic departments at various institutional classifications might experience similar challenges to their colleagues across divisions. In fact, the stresses faced by SIDs in NCAA Division I might also be faced by those in NCAA Division II institutions. Hatfield & Johnson (14) reported that a majority of the NCAA Division I SID participants experienced work-family conflict.

Studies examining work-family conflict in sport have focused primarily on athletes, coaches, athletic trainers, and administrators at the NCAA Division I level (6, 7, 8, 14, 15, 17, 18, 22, and 24). Male and female coaches have experienced work-family conflict (24). Work-family conflict has been closely examined in NCAA Division I athletic trainers (17, 18). Results from these studies indentified long hours, required travel, overlapping responsibilities, drive to succeed, and commitment to the profession as qualities that contribute to the challenges sport professionals face in managing work-family conflict (6, 7, 8, 15, 17, 18, 22, 24). SIDs are another group of athletic department staff members who work in similarly demanding positions. In a study examining work-family conflict and related theories in sports information professionals, Hatfield & Johnson (14) found that 86% of participating SIDs reported experiencing work-family conflict. These professionals identified “balancing work and family life, especially on the weekends;” “balancing work/family life and prioritizing the things that must get done and putting others aside to spend time with family;” “meeting all the job demands with a small staff and meeting the demands at home as a husband and father of two young children;” and “balancing travel/events with family…more is always added, nothing is ever taken away” as some of their greatest challenges in performing their job duties (14).

Work-family conflict does not exist in isolation. Work-family conflict has been negatively related to life satisfaction and job satisfaction in athletic trainers and sports information professionals (14, 18). Work-family conflict has been positively correlated with job burnout and intent to leave the profession (14, 20). Work schedules that require long hours with little flexibility have been tied to job dissatisfaction and burnout in athletic department employees (14, 17). Further, in so much as time is a limited resource, time spent on one activity, work, is time not spent on another activity, family. Therefore, attempts to balance work and family while managing other, related constructs as experienced by SIDs warrants formal examination. The purpose of this study was to determine if work-family conflict exists in NCAA Division II sports information professionals and to examine the impact of work-family conflict on the related theories of life satisfaction (LS), job satisfaction (JS), job burnout (JB), and career commitment (CC).

### Methods

#### Participants

Sports information professionals in each of the 273 NCAA Division II member institutions were invited to participate, and 98 SIDs completed surveys. Participants in this study were the highest ranking sports information professionals in their respective NCAA Division II athletic departments. Titles for these professionals might include, but are not limited to, any of the following: sports information director, assistant athletic director for media relations, or associate athletic director for sport communications.

#### Procedures

There are 273 NCAA Division II institutions listed on the [NCAA portal](http://www.ncaa.org). The portal was used to provide access to the website for each Division II institution. Once on the website, the highest ranking communications professional in the athletic department was identified and an email inviting that individual to participate in the study was sent. A link to the survey was provided in the email. Informed consent was obtained prior to obtaining access to the survey. Following the initial invitation to participate, two additional reminders were sent. The survey was open for six weeks.

#### Instrumentation

An online survey was assembled to include five scales that had previously been tested for validity and reliability (12) and included a section for demographic information and open ended items to address the positive aspects and challenging aspects in performing the duties of a sports information professional. The following five scales were used:

*Work-Family Conflict.* Work-family conflict was assessed using the 5-item Netemeyer et al. (20) scale that included a 7-point Likert-type scale (1 = *strongly disagree* or *low work-family conflict* to 7 = *strongly agree* or *high work-family conflict*) for responses.

*Life Satisfaction.* Life satisfaction was assessed using the 5-item Diener (5) Satisfaction with Life Scale that included a 7-point Likert-type scale (1 = *strongly agree* or *high life satisfaction* to 7 = *strongly disagree* or *low life satisfaction*) for responses.

*Job Satisfaction.* Job satisfaction was assessed using the 6-item Agho, Price & Mueller (1) scale that included a 5-point Likert-type scale (1 = *strongly agree* or *low job satisfaction* to 5 = *strongly disagree* or *high job satisfaction*) for responses.

*Job Burnout.* Job burnout was assessed using the 21-item Pines & Aronson (23) Burnout Measure that included a 7-point Likert-type scale (1 = *never* or *low job burnout* to 7 = *always* or *high job burnout*) for responses.

*Career Commitment.* Career commitment was assessed using the 7-item Blau (3) scale that included a 5-point Likert-type scale (1 = *strongly agree* or *high career commitment* to 5 = *strongly disagree* or *low career commitment*) for responses.

#### Data Analysis

The quantitative data was calculated using SPSS version 16. Demographic data was collected for gender, age, EEOC status, educational background, number of children under the age of 18 living in the household, and number of years in the field. Each scale was totaled and percentages for the “agree” (agree, somewhat agree, strongly agree), “neutral”, and “disagree” (disagree, somewhat disagree, strongly disagree) responses were calculated for each scale. Cross-tabulations between demographic categories and the WFC scale were run to determine if any of these factors had an impact on WFC. Finally, correlation and regression analysis was run to examine the relationships between the scales and to determine the predictive ability of WFC on each of the other scales. Qualitative data from the open ended items were utilized to support the results from the quantitative analyses.

### Results & Discussion

Of the 273 Division II sports information professionals contacted, 98 responded to the survey, for a response rate of 36%. Within the group of respondents, 85% were male (n = 83) and 11 % were female (n = 11). Four individuals (4%) chose not to include their gender. With regard to family status, 32% were single (n = 31), 61% were married (n = 60), 1% was widowed (n = 1), 1% was divorced (n = 1), 1% was in a domestic partnership (n = 1), and 4% (n = 4) did not indicate a family status. Eighty six percent of the sample was Caucasian (n = 84), five percent were African American (n = 5), one percent was Hispanic (n = 1), two percent were of mixed heritage (n = 2), and six percent did not respond to EEOC status (n = 6). Most of the respondents were sports information directors (70%, n = 69), with a few indicating they were assistant or associate athletic directors (27%, n = 25). Four of the participants did not indicate a title (n = 4).

The results clearly show that Division II sports information professionals (SIDs) do experience levels of work-family conflict. Eighty four percent of the participants responded that they had high levels of work-family conflict while only eight percent indicated they did not feel their work conflicted with their personal lives. Responses from open-ended questions also support this finding including: “having to work seven days a week and having very little family time;” “trying to manage family time with work demands. More games are moving to weekends to avoid missed class time, but it doesn’t help staff members;” and “keeping an equal life-work balance through the entire year, not just in the summer months when there are no sports.”

With regard to the life satisfaction scale, 59% of the respondents indicated that they were happy with their current life situation, 28% indicated that they were not happy with their current life situation and another 13% responded neutral with regard to this set of questions. Even though over half of the participants did report that they are happy with their current life situation, the researchers were expecting this number to be higher as anecdotal evidence indicated that although these types of sport professionals do work long, demanding hours, the great percentage seemed to be happy with their lives. Therefore, the fact that almost 30% reported being somewhat unhappy further indicates there may be some work-life balance issues with this population. One respondent suggested that being “able to work flexible hours outside of events. Telecommute when possible. Go into the office after the kids are in bed” was a positive aspect of the job. Other responses included: “…involving my family in my work so I can accomplish my duties and spend time with family at the same time” and “nothing less than 100% is enough…my drive keeps me going and my family is heavily involved in the school in which I work which is good and bad.” These statements reinforce the crossover between these job and life characteristics.

Results related to the job satisfaction scale indicated that overall these professionals are satisfied with their present situation, as 80% responded that they were satisfied with their current jobs, while only nine percent reported being dissatisfied. This certainly indicates that while there are issues in this profession, the gross majority are pleased with their careers at this point in their professional lives. Respondents indicated that interacting with student-athletes and coaches, being a fan of one team, and the game-day atmosphere were positive aspects of their jobs.

Fifty five percent of the participants did not indicate high levels job burnout while 43% did indicate some level of burnout on a fairly frequent basis, according to results from the job burnout scale. Again, even though the majority of the participants do not report experiencing high levels of burnout, the fact that 43% do suffer from some level of burnout is an important finding and one indication that these individuals may experience more burnout as they progress through their professional careers as most of the participants were less than ten years into the profession. Some respondents provided work place examples related to burnout including the following: “Balancing what I physically, mentally and emotionally CAN do with what I WANT to do;” “too much work, not enough pay;” “no full-time help;” “limited staff (just me) covering 16 sports;” and “the ever changing and growing list of responsibilities.”

Results from the career commitment scale were interesting as 56% indicated that they were happy with their careers, while 41% had some level of uncertainty. This, again, further illustrates that most of these professionals do enjoy what they do although some may choose a different focus if they could “do it over again.” Positive comments related to career commitment included: “I love daily interaction with student-athletes, nothing beats the atmosphere of a college campus and the chance to make a difference in the lives of student-athletes” and “ability to develop working relationships with players and coaches. Ability to call the program ‘my own.’ Opportunity to tailor my work to the needs of my media market.” Others provided comments identifying challenges to their career commitment: “dealing with unrealistic objectives from superiors who have not the first clue what this job entails;” “I’m a one-man show. I currently do not have any full-time assistant[s] so I must complete all tasks;” and “managing expectations of administration in face of new technologies.”

To further disaggregate the data, cross-tabulations were run to determine if the responses on the work family scale were different based on gender, EEOC status, years of experience in the field, and number of children under age 18 in the home. When compared on gender, 100% of the female respondents indicated they did feel at least some degree of work-family conflict (see Table 1 for complete results). Results related to males showed 92.8% had some level of work-family conflict, while 1.2% was neutral and 6% indicated there was little or no work-family conflict. Comparison on EEOC status revealed similar results across the different categories as most felt a fair degree of work-family conflict and very few responses indicated little or no conflict (see Table 2 for complete results).

Data for years of experience as it relates to work-family conflict also showed very few differences across categories. Ninety three percent of those with ten or less years of experience indicated at least some level of conflict, compared to 96% of those with 11-20 years of experience, and 92% of those with over 20 years of experience (see Table 3 for complete results).

The most significant results of the cross-tabulations were associated with the number of children under the age of 18 in the home (see Table 4 for complete results). First, it was interesting to note that approximately 55% of the participants in the study reported having no children under the age of 18 living in the household. There could be several explanations for this result. Since many of these individuals are less than ten years into their careers they may not be at a point in their life where they want to start a family, but it may also indicate that their work schedules are interfering with the ability to start a family. Data from the cross-tabulation definitely showed differences based on the number children under age 18 in the household. Greater numbers of children in the household was associated with greater work-family conflict. Of those with three or more children, none indicated they were neutral or had little or no conflict, while 10.3% of those with two or less children under the age of 18 reported neutral or low rates of conflict.

Correlations were run to examine the degree of relationship between each of the scales. The correlations show significant relationships between each of the scales utilized in the study (see Table 5). Approximately half of the correlations were moderate (0.4 to 0.7) while the other half were low (0.2 to 0.4) but still all correlations were statistically significant at the 0.05 alpha level. These data clearly show there is a relationship between work-family conflict and each of the other scales, as well as, each of the other scales with each other.

After determining there were significant correlations between the scales, regression analyses were run between the work-family scale and each of the other scales to determine if work-family conflict could successfully predict the variations in the scores on the other scales (see Table 6 for complete results). The work-family conflict scale was able to predict each of the other scales effectively, indicating that work-family conflict is significantly related to life satisfaction, job burnout, career commitment, and job satisfaction for this group of Division II sports information professionals. Although work-family conflict was able to predict each of the other scales, the regression between work-family conflict and job burnout was substantially higher than the others, which indicates those experiencing from work-family conflict also seem to be experiencing a fair degree of job burnout.

The results of this study compare remarkably with a previous study by these authors investigating the same research questions with Division I sports information professionals (14). Eighty six percent of Division I SIDs reported having work-family conflict which compares favorably to the 84% reported in this study. All of the other scales had very similar results as well, certainly indicating that the stresses faced and the impact of these stressors on the lives of sports information professionals is very similar from Division I to Division II. The Division II SIDs did report slightly higher job burnout than their Division I counterparts (43% to 41%) which could be related to less staff and help, and additional responsibilities that may include coaching, other administrative responsibilities, etc., at the Division II level. The results from the correlation and regression data also mirrored the results from the Division I study.

### Conclusions

With increased coverage of Division II athletic events comes increased work for those providing information and promoting the athletes and teams to media outlets, fans, and other interested parties. As this demand for information increases, the potential for work-family conflict and related issues could certainly increase as well. The purpose of this study was to determine if work-family conflict exists in Division II SIDs, and if so, what is the relationship between work family conflict and life satisfaction, job satisfaction, career commitment, and job burnout? It is clear that Division II sports information professionals do experience work-family conflict, much like their Division I colleagues, and there is a significant relationship between these concepts. The correlation and regression analyses clearly show that work-family conflict can predict variations on each of the other scales. It is important for those in administrative positions to understand the demands on the SIDs and try to provide ways to reduce the impact of work-family conflict as it certainly could have potential negative results for the professionals.

### Application To Sport

Since SIDs serve as a liaison between collegiate athletic departments and media outlets, fans, and other interested parties, work-family conflict and job burnout could lead to increased stress among these professionals and could impact all entities associated with these athletic departments, including the athletes, other athletic administrators, and the university as a whole. This study has clearly demonstrated that these professionals do suffer from work-family conflict, and that WFC is related to increased job burnout and decreased life satisfaction, job satisfaction, and career commitment. Therefore, it is certainly plausible that this could lead to increased stress and negative impacts, therefore, it is important for athletic administrators to address this issue with their employees and try to find ways to decrease this conflict.

### Tables

#### Table 1
Cross-tabulation of work-family conflict by gender

Gender
Response Male Female
Strongly Disagree 0 0
Disagree 0 0
Somewhat Disagree 6.0 0
Neutral 1.2 0
Somewhat Agree 19.3 36.4
Agree 34.9 36.4
Strongly Agree 38.6 27.2

#### Table 2
Cross-tabulation of work-family conflict by EEOC

EEOC
Response Caucasian African-American Hispanic Mixed Heritage
Strongly Disagree 0 0 0 0
Disagree 0 0 0 0
Somewhat Disagree 3.6 20 0 0
Neutral 1.2 0 0 0
Somewhat Agree 23.8 0 0 0
Agree 35.7 20 100 50
Strongly Agree 35.7 60 0 50

#### Table 3
Cross-tabulation of work-family conflict by years of experience

Years of Experience
Response 0-10 years 11-20 years 21-30 years 31+ years
Strongly Disagree 0 0 0 0
Disagree 0 0 0 0
Somewhat Disagree 5.4 4 8.3 0
Neutral 1.8 0 0 0
Somewhat Agree 21.4 24 16.7 0
Agree 32.1 40 41.7 0
Strongly Agree 39.3 32 33.3 100

#### Table 4
Cross-tabulation of work-family conflict by number of children under age 18 in the home

Number of children under 18 in home
Response 0 1 2 3 4+
Strongly Disagree 0 0 0 0 0
Disagree 0 0 0 0 0
Somewhat Disagree 1.9 6.7 13.6 0 0
Neutral 3.8 0 0 0 0
Somewhat Agree 30.2 6.7 18.2 20 0
Agree 24.5 40 50 40 50
Strongly Agree 39.6 46.7 18.2 40 50

#### Table 5
Correlations (actual correlation coefficients) between subscales

Scales Work-family Conflict (WFC) Life Satisfaction (LS) Job Satisfaction (JS) Job Burnout (JB) Career Commitment (CC)
WFC 0.3962* 0.292* 0.485* 0.395*
LS 0.362* 0.418* 0.680* 0.471*
JS 0.292* 0.418* 0.405* 0.664*
JB 0.485* 0.680* 0.405* 0.315*
CC 0.395* 0.471* 0.664* 0.315*

* p < .05

#### Table 6
Regressions between WFC and each scale

Regression R squared F ratio P value
Work-family Conflict vs. Life Satisfaction 0.131 14.327 0.000
Work-family Conflict vs. Job Satisfaction 0.085 8.867 0.004
Work-family Conflict vs. Job Burnout 0.235 28.233 0.000
Work-family Conflict vs. Career Commitment 0.156 17.214 0.000

### References

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9. Eby, L.T., Casper, W.J., Lockwood, A., Bordeaux, C., & Brinley, A. (2005). Work and family research in IO/OB: Content analysis and review of the literature (1980-2002). Journal of Vocational Behavior, 66(1), 124-197.
10. Evans, D. (2006). Work-life balance a matter of priorities. NCAA News, 43(21), 4-20.
11. Favorito, J. (2007). Sports publicity: A practical approach. Oxford, UK: Elsevier.
12. Fields, D.L. (2002). Taking the measure of work: A guide to validated scales for organizational research and diagnosis. Thousand Oaks, CA: Sage Publications, Inc.
13. Gillentine, A. & Crow, R. B. (Eds.) (2005). Foundations of sport management. Morgantown, WV: Fitness Information Technology.
14. Hatfield, L.M, & Johnson, J.T. (in press) Work-Family Conflict in NCAA Division I Sports Information Professionals, Journal of Contemporary Athletics.
15. Inglis, S., Danylchuk, K.E., & Pastore, D.L. (2000). Multiple realities of women’s work experiences in coaching and athletic management, Women in Sport & Physical Activity Journal, 9(2), 1-26.
16. Kahn, R.L., Wolfe, D.M., Quinn, R., Snoek, J.D., & Rosenthal, R.A. (1964). Organizational Stress. In Mazerolle, S.M., Bruening, J.E., & Casa, D.J. (2008). Work-family conflict, part I: Antecedents of work-family conflict in National Collegiate Athletic Association Division I-A Certified Athletic Trainers, Journal of Athletic Training, 43(5), 505-512.
17. Mazerolle, S.M., Bruening, J.E., & Casa, D.J. (2008). Work-family conflict, part I: Antecedents of work-family conflict in National Collegiate Athletic Association Division I-A Certified Athletic Trainers, Journal of Athletic Training, 43(5), 505-512.
18. Mazerolle, S.M., Bruening, J.E., Casa, D.J., & Burton, L. (2008). Work-family conflict, part II: Job and life satisfaction in National Collegiate Athletic Association Division I-A Certified Athletic Trainers, Journal of Athletic Training, 43(5), 513-522.
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21. Netemeyer, R.G., McMurrian, R., & Boles, J.S. (1996). Development and validation of work-family conflict and family-work conflict scales. Journal of Applied Psychology, 81(4), 400-410.
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24. Sagas, M. & Cunningham, G.B. (2005). Work and family conflict among college assistant coaches, International Journal of Sport Management, 6(2), 183-197.
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### Corresponding Author

Laura M. Hatfield, Ph.D.
Assistant Professor, Sport Management
University of West Georgia
Carrollton, GA 30118-1100
<lhatfiel@westga.edu>
678.839.6191

### Author Biographies

#### Laura M. Hatfield

Laura M. Hatfield (Ph.D., University of Southern Mississippi) is an assistant professor of sport management in the Department of Leadership and Applied Instruction at the University of West Georgia in Carrollton, GA. She teaches undergraduate courses organizational theory, organizational behavior, and communications. Her research interests include work-family conflict, organizational communication, and the scholarship of teaching.

#### Jeffrey T. Johnson

Jeffrey T. Johnson (Ph.D., Georgia State University) is an associate professor of sports science in the Department of Leadership and Applied Instruction at the University of West Georgia in Carrollton, GA. He teaches undergraduate and graduate courses in anatomy and physiology, biomechanics, and exercise physiology. His research interests include pathological walking and running, sport mechanics, and work-family conflict.

2013-11-22T22:50:34-06:00April 9th, 2012|Contemporary Sports Issues, Sports Exercise Science, Sports Management, Sports Studies and Sports Psychology|Comments Off on Work-Family Conflict and Related Theories in NCAA Division II Sports Information Professionals

Dietary Habits of African Canadian Women: A Sampled Survey

### Abstract

The countless health benefits of adopting healthy eating habits have been well documented. It is troubling then that studies examining dietary behaviors among minority women find that compared with European American women, African American women practice poorer dietary habits. Given this reality, and the knowledge that poor nutrition is a contributing risk factor for chronic, cardiovascular and metabolic diseases, better understandings of minority women and their relationships with food are needed. This study aimed to contribute to this effort by surveying African Canadian women to explore both their eating habits and their perceptions of nutrition. Participants in this study were Canadian women of African ancestry who were 25 years old or older. Fifty of these women chose to participate and did so by completing a brief written survey and answering one open-ended question. Survey results revealed that the respondents rated their present eating habits as “excellent” (6%), “very good” (36%), “good” (40%), or “fair” (17%). Top dietary changes made by participants included reducing salt, fat and/or sugar intake, and/or increasing fruit and vegetable consumption. The open-ended question asked what supports could be put in place to encourage healthy eating and many of the respondents noted that nutritional classes/workshops for black women that could be offered through the community or the church would be beneficial. This study suggests increased efforts are required to further educate African Canadian women about healthy eating as poor nutrition is a significant risk factor for many of the diseases prevalent in black communities. It is imperative that any initiated nutritional education programmes be tailored to meet the cultural and linguistic background of the targeted group in question. Further research is warranted to expand our understandings of African Canadian women’s eating habits and how their food choices affect their overall health.

**Key Words:** minority women, nutrition, health status, diet-related illnesses

### Introduction

Many health professionals agree that the most significant and controllable risk factor affecting long-term health and well-being is diet. Indeed, the first steps commonly suggested for improving health and longevity are lifestyle changes like lowering salt intake, reducing total fat/saturated fat in our diets, increasing fibre intake and fruit and vegetable consumption, and integrating regular exercise into our daily routine. Without a doubt, there are countless benefits to adopting healthy eating habits. It is troubling then that studies in the United States examining dietary behaviors among minority women find that compared with European American women, African American women practice poorer dietary habits. In a number of recent studies for example, African American women were shown to consume less fruits and vegetables, and to eat more foods that were high in sodium and/or fat (1-3). The American Heart Association’s 2009 Heart Disease and Stroke Statistical Update (4) reported that on average, only three to five percent of adult African Americans consumed the recommended three or more daily servings of whole grains, only six to nine percent consumed four or more daily servings of fruit and only five to ten percent consumed five or more daily servings of vegetables.

Research also suggests that poor eating habits are a significant risk factor in the development of chronic illnesses (5) and are known to act as precursors for other risk factors, especially being overweight or obese (4). Not surprisingly then, poor nutrition among African American women is believed to contribute to the higher incidences of diabetes, hypertension and cardiovascular diseases they experience in comparison to White American women. Until minority women’s dietary habits are improved they will continue to be plagued by nutrition related illnesses.

Current literature provides limited explanation as to why African American women have poor dietary practices. What is known from the research is that health disparities, such as lack of access to proper preventative care, stressful lifestyles, lack of education about nutrition, inadequate housing, lower income and the lack of health insurance in the United States, are all believed to be factors in poor health outcomes among African Americans (6). The ongoing disparity in well-being between African Americans and their fellow citizens suggests further efforts are required to identify and implement appropriate strategies to improve this group’s nutritional and overall health status. This study aimed to contribute to this effort by surveying African Canadian women to explore both their eating habits and their perceptions of nutrition. The results of this study provide useful information for health care practitioners and educators seeking to improve health among minority populations.

### Methods

#### Participant Recruitment

The targeted participant group for this study were Canadian women of African ancestry who were 25 years of age or older. The recruitment process involved approaching African Canadian women in shopping malls, medical centers, universities/colleges and churches, providing them with a brief overview of the survey, and inviting them to participate. Those women who agreed to participate were given a consent form to read and sign. Recruitment was not stratified by socioeconomic status as many participants refused to fill out the survey or answer the open-ended question if their income, marital status or educational background was required. After one month of recruitment, 50 African Canadian women agreed to participate in the study.

#### Survey implementation

Each participant was given a written questionnaire to complete. On average, the questionnaire took participants approximately two minutes to finish. Participants were then asked an open-ended question and a digital recorder was employed to record their responses. This oral portion of the survey took approximately one and a half minutes to complete. For the purposes of confidentiality, all the respondents were assigned a file number.

#### Primary outcome measures

The primary outcome measures for the study were to provide some useful insights into African Canadian women’s dietary habits and their awareness of nutrition. It is hoped that these findings lead to open dialogues among health practitioners and educators on how best to promote healthier lifestyles among women of African descent in North America and beyond.

#### Procedures

The survey questionnaire used a likert scale to assess participant’s top dietary approaches to good nutrition; barriers to healthy eating; familiarity with Canada’s Food Guide and its recommendations; motivators in changing dietary habits; sources for nutrition information; nutrition concerns; importance of nutrition to improving Black women’s health and ratings of dietary habits. The open-ended question asked participants to indentify strategies they believed would be useful in promoting healthy eating habits among African Canadian women. With the exception of questions focusing on the link between nutrition and Black women’s health, the survey questions were adapted from the Canadian National Institute of Nutrition: Tracking Nutrition Trends series of surveys (7).

#### Statistical analysis

Analyses of the data were performed using the Statistical Package for the Social Sciences (SPSS) software version 13.0. Responses to the survey questions were coded, allowing the data to be converted into numbers. This descriptive data was then calculated and expressed as means, standard deviations, and percentage except where otherwise noted.

### Results

A total of 50 African Canadian women, ranging in age from 31 to 78 years, took part in the study. All 50 participants completed the survey questionnaire and answered the open-ended question. Based on analysis of survey results only 6% (n=3/50) of the respondents rated their present eating habits as “excellent”, whilst 36% (n=18/50) rated them as “very good”, 40% (n=20/50) as “good”, and 18% (n=9/50) as “fair.” (Table 1). Top dietary changes adopted by participants to improve their nutrition included reducing salt, fat and/or sugar intake, and/or increasing fruit and vegetable consumption.

When asked to identify barriers to adopting good eating habits the participants gave a variety of responses; 52% (n=26/50) of the women cited lack of time to prepare healthy meals, 26% (n=13/50) selected taste as an impediment and 22% (n=11/50) cited lack of desire as an obstacle. Affordability of healthy foods was not selected as a barrier to healthy eating, which may suggest that costs associated with buying healthy foods is not a concern for these women. Interestingly, only 38% (n=19/50) of the sampled women were aware of Canada’s Food Guide, whereas 62% (n=31/50) of the women were not familiar with the guide. Most women who knew of the guide also cited that they were familiar with some of its recommendations regarding daily nutritional needs. 52% (n=26/50) of the women also said that they considered themselves “somewhat knowledgeable” about nutrition, while 22% (n=11/50) reported they were “very knowledgeable”, 18% (n=9/50) “extremely knowledgeable” and 8% (n=4/50) “quite knowledgeable.”

On the topic of how important participants believed good nutrition was in maintaining or improving Black women’s health, 52% (n=26/50) of the respondents answered “extremely important,” 42% (n=21/50) said “very important” and 6% (n=3/50) recorded “somewhat important.” The top three nutritional concerns for participants were consuming too much fried foods (70%, n=35/50), consuming too much sodium (68%, n=34/50) and the presence of trans fat in foods (62%, n=31/50) (Figure 1). In terms of where they typically obtained nutritional information, 56% (n=28/50) of the women reported turning to standard nutrition leaflets/booklets, whereas 28% (n=14/50) consulted with their physician for dietary advice (Figure 2). Participants identified a number of key motivators to improving dietary habits, “having a health condition” (46%, n=23) and “to maintain health” (28% (n=14) were the top two motivators (Table 2).

#### Analysis of Open-ended Question

When asked what strategies could be employed to encourage African Canadian women to adopt healthy eating habits, a number of answers were given. Introducing nutritional workshops/classes through community-based (i.e. church) programs was a suggestion offered by many of the women. For example, one woman conveyed “if there were nutrition classes available in my church I would definitely go,” while another said “I think having some workshops to teach Black people more about good eating is a very good idea…I would go to the classes.” Still another woman echoed the idea of the church as an ideal place to deliver meaningful and effective health promotional messages within the Black community, explaining that “since a lot of black people do go to church, it would be a good thing to have nutrition classes there to learn more about nutrition.” One woman noted that she had heard of Black churches in the United States offering nutrition and exercise programs for their congregations and said “we need something like that in Canada…if we had our own nutrition or even fitness programs available in our community, a lot of us wouldn’t have all this sickness.”

Many of the participants also noted that any educational offerings about nutrition should be made culturally relevant for the African community. For instance, one woman stated, “if they have nutrition classes available for Black people, it should be cultural and to our needs…we eat different from White Canadians and we have different needs,” and another explained “we need our own diet classes to teach us [Black people] how to cook our own foods more healthy……. black people don’t realize that foods from our country are very healthy….we think that we have to eat Canadian foods to eat good.”

### Discussion

Findings from the survey and an open-ended question indicate that African Canadian women hold a variety of opinions about nutrition, and similarly, practice a variety of eating behaviors. A number of the women had made efforts to modify their current diets by either reducing salt and/or sugar intake or by choosing to consume more fruits and vegetables. Time constraints, lack of taste, and lack of desire were all noted as major barriers that prevented some of the women from adopting healthier diets.

One assumption that can be drawn from the survey findings is that reliance on physician advice about diet may not be sufficient (on its own) to produce desired and sustainable behavioral changes in food habits among African Canadian women. Indeed, many of the women in the survey had not sought or been offered advice on proper nutrition from their physicians. In their research, Podl et al. (8) assert that physicians often do not spend the extra time necessary to help their patients make lifestyle changes that could be beneficial to their health. In particular, physicians often do not give thorough advice or provide specific information on proper eating habits either because they have doubts in their ability to deliver this type of information, and/or doubts about its efficacy in leading to lifestyle change (8). A lack of training in or education about, behavioral counselling on healthy dietary practices among healthcare professionals is a major contributing factor to the reluctance in offering lifestyle advice to patients. Unfortunately, medical schools in and outside the United States only briefly cover nutrition in their curriculum, leaving medical doctors insufficient knowledge to provide assistance to patients with dietary and nutritional needs.

In spite of these challenges, it is essential for healthcare practitioners to provide counselling to their patients on preventative health measures (i.e. nutritional counselling) as health tracking studies continue to show a significant rise in nutrition-related illnesses like cardiovascular disease and diabetes in Canada (9).

The survey outcomes also suggest that more attention should be given to educating African Canadian and other minority women about Canada’s Food Guide. Many of the women in the study were unfamiliar with the guide and did not know the daily recommendations for a healthy diet. It is important that dieticians, nutrition educators and health agencies become more proactive in their attempts to promote Canada’s Food Guide in minority communities. Public service announcements from health agencies via local ethnic community newspapers, for example, could help to increase public exposure to Canada’s Food Guide among African Canadians and other minority populations who are thus far unfamiliar with it. More broadly, efforts should be made among healthcare professionals to identify and implement targeted strategies for improving dietary behaviors, and well-being in general, among minority populations in Canada.

It is important to note that there were a number of limitations and challenges with the present study. During the recruitment phase it became clear that participants were not willing to take part in the study if it required revealing their household income, educational or employment background, or marital status. Without this data, it is difficult to determine whether the sample participants were a representative reflection of the wider African Canadian community and to unravel in what ways the outcomes may have been tied to social class. A second challenge was that it was difficult to persuade participants to complete the survey. Concerns about a lack of cultural sensitivity in research studies and distrust of healthcare professionals (especially worries about being misrepresented or used for the benefit of researchers or for-profit companies) were reasons expressed by many of the women who chose not to complete the survey. These sentiments are in line with American studies that have investigated barriers that impede African American participation in clinical research (10). However, this challenge was somewhat overcome since the lead researcher is a members of the African Canadian community, and was able to connect with many of the women and convince them to participate. Nonetheless, the relatively small size of the sample population (50 women) is a limitation. Recruitment of a larger sample of participants, and a greater effort to include social class indicators, would be useful in further studies on this topic.

Finally, the methodology employed in this study did not include focus groups or detailed interviews. Focus groups are a common and useful method for understanding the perspectives of women of African descent as they allow participants to verbalize and express their opinions on selected subjects. In research undertaken by El-Kebbi et al. (11), for example, a focus group structure was employed to identify barriers to dietary self-management among a group of African Americans with type 2 diabetes (11). The resulting data yielded a wide range of identified barriers including the cost of special foods, poor taste of low fat foods, lack of family support, difficulty using the exchange system and reading food labels, and problems changing habitual patterns of behavior. A focus group or in-depth interviews would have been preferable for this study as it would likely have allowed for better insights into the participant’s dietary practices and nutritional beliefs. Thus it is suggested that future research on this topic use focus groups or detailed interviews in order to gain a deeper understanding of African Canadian women and diet.

### Conclusion

Despite the limitations discussed above, the survey did produce significant findings. For one, while African Canadian women are aware that healthy nutrition practices promote good health, it is also clear that more informed awareness, specific information and education would be beneficial. For instance, African Canadian women would benefit from information about how to be aware of portion size, how to read food labels and how to incorporate the Canada’s Food Guide recommendations into their daily meal plans. As the women identified themselves, introducing more community-based nutritional education programmes would be a good starting point for this kind of learning.

The study also reveals that if African Canadian women are to respond positively to any such nutritional education programs, these programs must be tailored to meet the cultural and linguistic background of these women. Initiating community-based dietary education programmes that are specifically for African Canadian women, for example, ought to include educational materials and resources that reflect this population’s cultural background. For instance, since taste was identified as a potential barrier to healthy eating by many of the women in the survey, the programs would need to encourage a consideration of healthier cooking methods, while at the same time, still allowing for the use and enjoyment of traditional foods and ingredients (12). The programs may also need to take into account economic factors affecting this group such as lack of time resulting from under-employment and low wage employment leading to the need to hold two or more jobs; indeed quite a few of the women cited time constraints as a major barrier to adopting healthy dietary practices. This factor would need to be taken into account in the scheduling of the program as well.

It is also suggested that any nutritional education programs be delivered by trained peer educators or volunteers from the African Canadian community. Given a history of past slavery and present racism, many African Canadian women are understandably distrustful and/or uncomfortable with mainstream institutions and experts, particularly when talking of topics as intimate as food and health. In addition, having trainers of African descent helps to ensure the validity of cultural elements and values in the program material/content and allows the trainers to serve as role models. Additionally, it would be helpful for any initiating nutritional programs to teach more African Canadian women about their African ancestors and how they ate, since they ate much more differently than African Canadians do today. With this knowledge, African Canadian women would not have to feel like they were giving up their traditional food. All of these measures increase the probability that African Canadian women would participate in, and be motivated to learn from, any community-based nutritional educational program offerings.

The higher prevalence and increasing rates of diet-related disease among women of African descent suggest that the need for this population to modify their diets is critical. Canada’s health care infrastructure can afford to, and should, expand health promotion programs encouraging healthy lifestyles among Africans Canadians. Designing and implementing culturally sensitive, community-based nutritional education programs would be a positive step in helping women of African descent and other minority communities in Canada adopt healthy diets, while still enjoying their traditional foods. Furthermore, it should be noted that the findings of this study provide some important, initial insights about African Canadian women and their dietary perceptions and practices, and these insights can be extended to women of African descent in North America and beyond. Further research is warranted to better understand African Canadian women’s eating habits and how these relate to their health and well-being. Equally, because physical activity and exercise are associated with dietary behavior, investigating African Canadian women physical activity level is also encouraged.

### Applications In Sport

Poor lifestyle choices increase the risk of developing a number of disease and health complications. However, a combination of regular exercise and/or physical activity along with good eating habits will significantly decrease the risk and is a primary defence for prevention. Very little information is available on African Canadian women as it relates to dietary habits and their exercise behavior. Further research is needed in this area to find effective intervention strategies and to understand African Canadian women lifestyle practices.

### Acknowledgements

The author would like to thank the subjects for their time and co-operation.

There were no specific funding sources for this research survey.

The author has no conflicts of interest to disclose.

### Tables

#### Table 1
Rating healthy habits

Rate Healthy Habits valid % N=50
Excellent 6% 3
Very good 36% 18
Good 40% 20
Fair 18% 9
Total 100% 50

#### Table 2
Key motivators to change / improve diet

key motivators valid % N=50
having a health condition 46% 23
to maintain health 28% 14
to prevent other diseases 12% 6
weight loss 8% 4
look better 6% 3
Total 100% 50

### Figures

#### Figure 1
Top Nutrition Concerns
![Figure 1](//thesportjournal.org/files/volume-15/460/figure-1.png “Top Nutrition Concerns”)

#### Figure 2
Source of Nutrition Information
![Figure 1](//thesportjournal.org/files/volume-15/460/figure-1.png “Source of Nutrition Information”)

### References

1. Harris, E., & Bonner, Y. (2001). Food counts in the African American community: Chartbook 2001. Baltimore, MD: Morgan State University.
2. Shikany, J.M., & White, G.L. (Dec 2000). Dietary guidelines for chronic disease prevention. Southern Medical Journal. 93: 1138-1151.
3. Bowen, D.J., & ¬Beresford, S.A. (May 2002). Dietary intervention to prevent disease. Annual Review Public Health. 23: 255-286.
4. American Heart Association. (2009). Heart disease and stroke statistical update 2009. Dallas, Texas: American Heart Association. Available at www.americanheart.org/downloadable/heart/1240250946756LS-1982%20Heart%20and%20Stroke%20Update.042009.pdf
5. Hargreaves, M.K., & Schlundt, D.G., & Buchowski, M.S. (Aug 2002). Contextual factors influencing the eating behaviors of African American women: A focus group investigation. Ethnic Health. 7(3): 133-147.
6. Drayton-Brooks, S., & White, N. (Sep-Oct 2004). Health promoting behaviors among African American women with faith-based support. The Association of Black Nursing Faculty Journal (ABNFJ). 15(5): 84-90.
7. Tracking Nutrition Trends VII: The Canadian Council of Food and Nutrition. August 2008. http://www.ccfn.ca/membership/membersonly/content/Tracking%20Nutrition%20Trends/TNT_VII_FINAL_REPORT_full_report_Sept.pdf
8. Podl, T.R., & Goodwin, M.A., & Kikano, G.E., & Stange, K.C. (Oct 1999). Direct observation of exercise counseling in community family practice. American Journal of Preventive Medicine. 17(3): 207-210.
9. A Perfect Storm of Heart Disease Looming on our Horizon: The Heart and Stroke Foundation’s 2010 Annual Report on Canadians’ Health. Available at http://www.heartandstroke.com/site/c.ikIQLcMWJtE/b.5761931/k.8118/2010_R….
10. Corbie-Smith, G., & Thomas, S.B., & Williams, M.V., & Moody-Ayers, S. (Sept 1999). Attitudes and beliefs of African Americans toward participation in medical research. Journal of General Internal Medicine. 14(9): 537-546.
11. El-Kebbi, I.M., & Bacha, G.A., & Ziemer, D.C., Musey, V.C., & Gallina, D.L., & Dunbar, V., & Phillips, L.S. (Sept-Oct 1996). Diabetes in urban African Americans. V. Use of discussion groups to identify barriers to dietary therapy among low-income individuals with non-insulin-dependent diabetes mellitus. Diabetes Education. 22(5): 488-492.
12. Mondelus C.V. (2003). Assessing the perceptions of Black American women within Virginia’s faith community regarding health and nutrition practices and their concerns [masters’ thesis]. Virginia: Virginia Polytechnic Institute and State University.

### Corresponding Author

Sherldine Tomlinson, M.Sc
2-440 Silverstone Drive
Toronto, Ont. M9V 3K8
<srtomlinson@students.ussa.edu>
1+ (416) 749-7723

Sherldine Tomlinson is the proprietor and a clinical exercise physiologist at the Centre of Chronic Disease & Health Inc. She is also a graduate student at the United States Sports Academy.

2016-10-12T15:02:32-05:00April 9th, 2012|Contemporary Sports Issues, Sports Exercise Science, Sports Studies and Sports Psychology, Women and Sports|Comments Off on Dietary Habits of African Canadian Women: A Sampled Survey

Exploring the Physical Health Behavior Differences between High and Low Identified Sports Fans

### Abstract

The purpose of this study was to investigate physical health-compromising behavior differences of sports fans (highly identified) to those of non-sports fans (less identified). The justification for the study was that if highly identified sports fans were found to engage in elevated health risk behaviors, targeting this group would represent a significant opportunity for health policy makers to achieve a significant impact on the health and wellness of a large segment of Americans while at the same time reducing the costs associated with obesity and unhealthy living practices. Electronic surveys were forwarded to individuals at an American University located in the mid-south region of the country. A sample of 515 participants responded. Highly identified sports fans had significantly higher health risk behaviors than non-sports fans on a range of health behavior measures, including: higher fat consumption, more fast food consumption, less vegetable consumption, greater consumption of refined as opposed to whole grains, and an increased amount of alcohol consumed on days they chose to drink. Additionally, using height and weight data to calculate Body Mass Index (BMI), highly identified sports fans were found to have a higher BMI. Recommendations for future research and applications of the findings to sport are presented.

**Key words:** health, behavior, identification, sport, marketing

### Introduction

According to the Centers for Disease Control and Prevention (9), chronic diseases such as heart disease, cancer, and diabetes are the leading causes of death and disability in the United States accounting for seven out of ten U.S. deaths annually. Approximately 133 million Americans have at least one chronic disease and this has increased dramatically over the last three decades with young Americans’ diagnosis of chronic diseases quadrupling over the past four decades (9). Also, worldwide, chronic diseases are reaching epidemic proportions, affecting individuals of all ages and nationalities with some 388 million people expected to die from one or more chronic diseases in the next ten years (10). Not only are chronic diseases devastating based on mortality rates but also bring with them high levels of morbidity which limit daily living and reduce quality of life.

Another consequence of an increase in the prevalence of chronic disease is the economic toll exerted on the economy of the United States. As a nation, the United States spends two trillion dollars per year on health care and it has been projected that more than 200 million Americans alive today will develop a chronic illness which in turn will equate to a cost of $1 in every $4 spent in the US going toward health care (1). This trend is also occurring internationally. Within the next ten years China, India, and the United Kingdom are projecting losses in national income of US$828 billion due to reduced economic productivity associated with chronic disease (10).

Risk factors associated with the development of chronic diseases such as high blood pressure, high blood cholesterol, smoking, being over weight or obese (BMI greater than 25.0), inactivity, and poor diet provides a depressing snap shot of the future development of chronic disease. Risk factor data elucidates the future chronic disease burden and provides information necessary for the development of preventive interventions (33). Lifestyle, behavioral risk factors, and social and environmental conditions have now become the key determinants of the public’s health (31). Controlling disease risk factors must be addressed as a major component in the fight against chronic disease development.

One of the primary ways health prevention workers seek to control disease risk factors and alter personal behaviors is by educating the public through social marketing initiatives. Andreasen (2) defined social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences in order to improve their personal welfare and that of society” (p. 7). Distinguished by its emphasis on non tangible products such as ideas, attitudes, and lifestyle changes, social marketing has been described as a process serving to “increase the acceptability and ideas or practices in a target group, solve problems, introduce and disseminate ideas and issues, and as a strategy for translating scientific knowledge into effective education programs” (19, p. 2).

A key component of the social marketing process is market segmentation. The emphasis placed on market segmentation, or knowing one’s audience brings precision to audience analysis, allowing health prevention efforts to collect vital information for the formulation of better targeted and more effective messages leading to more appropriate message design, more effective message delivery, and better reception by the public (22). Reaching large, targeted segments of the U.S. population with appropriate marketing of risk reduction education and interventions can begin reducing the disastrous course of chronic disease development.

One particularly large, readily identifiable, and commercially lucrative segment of the U.S. population is the sports fan. Distinguished from the casual sports observer, a sports fan is defined as someone who is “interested in and follow(s) a sport, team, and/or athlete” (47, p. 2). Sports fans have long been the target of Corporate America, as marketers have understood the positive ‘return on investment’ (ROI) benefits associated with marketing their goods and services to sports fans through sponsorships and traditional advertising. Corporate executives choose to link their messages to the objects of sports fans’ attention to gain message credibility and increase message receptivity, as sporting events are well accepted and have a strong fan following. This study was designed to compare the health risk behaviors of sports fans and non-sports fans on the premise that those who have a heightened interest in following sports may be a perfect segment to which health prevention education efforts could be directed.

***Sports consumption and sports fandom in America.*** Sports for entertainment purposes have become an increasingly prominent leisure activity as well as an important part of the American economy in contemporary society. The sports business is one of the largest and fastest growing industries in the United States. A recent research report (26) estimated the size of the entire U.S. sports industry to be $414 billion as of 2010. The same publication reported that in 2010 annual company spending for sports advertising has reached $27.3 billion. The pervasiveness of sports fandom in contemporary society is even further highlighted by the continued increase in attendance figures, the amount and extensiveness of sports coverage through various forms of media such as radio, television, and print publications, as well the emergence of and use of new media technologies such as the internet and social networking (47).

Recognizing that both sports fans and non-sports fans are likely to consume, in some form or another, sports entertainment products, the study of the former as a unique market segment requires a distinction be made between sports fans and casual observers. An increasingly common psychological construct used to measure the degree to which one is a sports fan is team identification. Team identification refers to the extent to which a person feels psychologically connected to a team (47) and as the personal commitment and emotional involvement customers have with a sport organization (34). Concerning issues related to self-esteem and the self-concept, contemporary thinking on identification is rooted in the literature on social identity theory (35-37). Tajfel (1981) defined social identity as “the aspect of individuals’ self-concept which derives from their knowledge of their membership in a social group (or groups) together with the value and emotional significance attached to that membership” (35, p. 251).

Team identification is a useful construct for distinguishing between sports fans and non-sports fans because the degree to which one is attached or identified to a particular team reflects the extent to which the organization is linked to the self given its essentiality in facilitating utilitarian, experiential, or symbolic needs (26). For the highly identified individual, the role of team follower is a central component of their identity. These individuals readily present themselves as a fan of their team to others, view association with their team as a reflection and extension of themselves, and see the team’s successes and failures as their own (47). In contrast, for the casual observer, or lower identified person, the role of team follower is a peripheral component to self-concept. As a result, researchers examining the phenomena of sports fandom have reported that sports fans are more likely to spend a great deal more of time, energy, and resources following their teams than non-sports fans (11,44) and are more loyal to teams during periods of poor performance (24,41).

Investigating the link between sports fandom and health, researchers have consistently found team identification to have a positive relationship to measures of psychological health such as social self-esteem and social well-being, vigor, extroversion, and frequency of positive emotions, as well a negative relationship to loneliness and alienation (4,43,45,48). It was reasoned that identification with a sports team may perform an important psychological role for individuals in contemporary society (4). A strong identification with a specific sports team has been thought to provide a buffer from feelings of depression and alienation and fosters feelings of belongingness and self-worth as traditional social and community ties have declined in the wake of the erosion of the nuclear family and neighborhoods, faith in political institutions and religion, and increased geographic mobility and industrialization (4,12,20).

Despite the increased attention being given by scholars to the study of the psychological outcomes associated with sports fandom, there have only been a scant number of studies focused on the physical health of those who follow sports (3,8,18) and these studies have primarily focused on acute incidence of negative health events associated with watching a sports event. For example, Barone-Adesi, Vizzini, Merletti, and Richiardi (3) examined hospital admissions for acute myocardial infarction (AMI) among the Italian population during three international football competitions: the World Cup 2002, the European Championship 2004, and the World Cup 2006. They did not find an increase in the rates of admission for AMI on the days of football matches involving Italy in either the single competitions or the three competitions combined, and thus concluded the cardiovascular effects of watching football matches were small. Conversely, Carroll, Ebrahim, Tilling, Macleod, and Smith (8) examined hospital admissions for a range of diagnoses on days surrounding England’s 1998 World Cup football matches. The results indicated the risk of admission for AMI increased by 25% on the day of a home team loss in a big game and on the two following days. Kloner, McDonald, Leeka, and Poole (18) investigated changes in death rates when a local football team participated in and won the Super Bowl and when a local team participated in and lost the Super Bowl. Two events were examined, namely: 1) the January 20, 1980 game between the Los Angeles Rams and Pittsburgh Steelers (which Los Angeles lost); and 2) the January 22, 1984 game between the Los Angeles Raiders and Washington Redskins (which Los Angeles won). The researchers concluded the emotional stress of loss and/or the intensity of a game played by a sports team in a highly publicized rivalry such as the Super Bowl could trigger total and cardiovascular deaths.

These studies suggest that individuals who care about the outcome of a sporting event are more likely to experience negative acute health consequences as a result of the stress associated with the experience of watching their team. However, what is lacking in the literature is a discourse on the health related lifestyle behaviors of sports fans that may ultimately lead to the acute incidents described above.

The purpose of the present study was to investigate physical health-compromising behavior differences of sports fans (highly identified) to those of non-sports fans (less identified). If highly identified sports fans are found to engage in elevated health risk behaviors, targeting this group may represent a significant opportunity for health policy makers to achieve a significant impact on the health and wellness of a large segment of Americans while at the same time reducing the costs associated with obesity and unhealthy living practices.

### Methods

#### Participants

Using an electronic survey distribution software platform, electronic surveys were forwarded to community members at a University located in the U.S. mid-south who were in possession of a valid email account. Participants accessed the survey by clicking on a link contained in the body of an introductory email message. Email reminders were sent at two and four week intervals following the initial invitation. A sample of 515 students took part in the investigation.

#### Procedures

Upon clicking on the hyperlink contained in the body of the email communication participants were taken to the survey homepage where further instructions were provided and consent was sought. Continuation to the first section of the survey questionnaire was taken as consent to participate. In total, the survey comprised of four sections. The first section contained one question asking participants to identify their absolute favorite sports team. The purpose of this question was to have participants self-report a subject as a frame of reference to use when answering the questions contained in section two of the survey.

The second section comprised the team cognitive-affective identification subscale from the Team Identification Scale (TIS) developed and tested by Dimmock, Grove, and Eklund (11). Cognitive-affective identification was operationalized as one’s knowledge of membership to a group and the emotional significance of membership to that group. The scale contained 8 Likert-scale items with response options ranging from 1 (strongly disagree) to 6 (strongly agree). Thus, higher numbers represent greater levels of identification. A sample item from cognitive-affective identification scale read, “When I talk about my favorite team, I say ‘we’ rather than ‘they’”. Acceptable test-retest reliability coefficients for the cognitive-affective subscale (r = .72, p = .01) were reported (11). As noted above, subjects targeted the team they personally identified in section one when completing the team identification scale. The eight items comprising the cognitive-affective team identification scale were summed and then averaged to form a single index of identification (Cronbach’s alpha = .91). A median split was performed on the participants’ scale scores to establish two groups: participants with a low level of identification with the team (n = 255, scale range = 1 to 3.49) and participants with a high level of team identification (n = 260, scale range = 3.5 to 6).

The third section of the survey contained eleven questions assessing participants’ self-reported health risk behaviors, including: two questions related to physical activity, six questions related to eating practices, and one question each for alcohol use, tobacco use, and Sexually Transmitted Diseases (STD) and Acquired Immunodeficiency Syndrome (AIDS) risk. The questions in this section were adopted from the Comprehensive Assessment Plus Personal Wellness Profile developed by Wellsource, Inc. The Personal Wellness Profile has been found to be a reliable and valid questionnaire to assess an individual’s level of wellness in clinical and non-clinical setting (7).

The fourth and final section of the survey assessed the participants’ demographic information including position at the university (i.e., student, staff, faculty, or administrator) age, sex, as well as two physical descriptive characteristics, namely: height and weight. Height and weight data enabled the researchers to calculate each participant’s BMI. BMI, which is a ratio of weight in proportion to height, was calculated from self-reported weight and height data using the imperial BMI formula (weight in pounds multiplied by 703 over height in inches squared). BMI was defined using the following standardized categories: underweight (BMI = < 18.5); normal weight (BMI = 18.5 – 24.9); overweight (BMI = 25 – 29.9); obese (BMI of 30 or greater).

#### Data Analysis

The analysis involved testing for physical health risk behavior differences in the measure of identification for those participating in the research. PASW Statistics program version 18 was used to compute a series of several independent ANOVAs for this purpose.

### Results

#### Descriptives

Descriptive analysis (frequencies and percent) of variables under study is displayed in Table 1. The majority of respondents were female (64.3%) and married (39.8%). The majority of those responding were aged 18 to 24 (34.6%) followed by 30 to 39 (17.3%) and 25 to 29 (15.9%). In terms of ethnicity, 76.3% of the respondents were Caucasian and 13.8% were African American. Finally, student respondents represented the largest group in the sample (69.7%), followed by faculty (12.6%) and staff members (11.1%). Means and standard deviations for team identification as a function of variables under study are displayed in Table 2.

#### Group Differences

Analysis of variance (ANOVA) results for team identification (high identification and low identification) as a function of variables under study are reported in Table 3. The results of the one-way ANOVA revealed significant differences between the self-reported health behaviors of low identified individuals and high identified individuals for each of the following dimensions: breakfast frequency, F(1,513) = 5.35, p < .05; fat intake, F(1,513) = 4.13, p < .05; fast food consumption frequency, F(1,513) = 4.17, p < .05; vegetable consumption frequency, F(1,513) = 3.34, p < .10; breads and grains consumption, F(1,513) = 3.54, p < 1.0; and alcohol consumption, F(1,513) = 16.63, p < .05. Additionally, the ANOVA results revealed a significant difference in the BMI of low identified individuals and high identified individuals, F(1,513) = 5.36, p < .05. For each of the results reported above, analysis of the dimension means for each group indicated that high identified sports fans have poorer health related behaviors than low identified subjects. No significant group differences were found for the following self-reported health behaviors: aerobic exercise frequency, strength training exercise frequency, unhealthy snack consumption, smoking frequency, and risk factor for AIDS and STDs.

### Discussion

The objective of this study was to develop an understanding of the health related lifestyle behavior disparities among sports fans and non-sports fans using team identification as a proxy for sports fandom. The results indicated that sports fans have a significantly higher BMI than do non-sports fans and engage in riskier health related behaviors than do their non-sports fan counterparts on a range of measures. All of the measures on which the two groups differed related to diet and food consumption choices. Sports fans were found to eat breakfast less often than non-sports fans, consume foods higher in fat more often, consume fast food on a more regular basis, consume vegetables less often, consume refined grains as opposed to whole grains more often, and consume more alcoholic beverages on the days they chose to drink than do non-sports fans. The two groups did not significantly differ on the following measures: aerobic exercise frequency, strength training exercise frequency, unhealthy snack consumption, smoking frequency, and risk factor for STD and AIDS. It is important to note that no differences were found between the two groups on the measures of physical activity because both groups were equally inactive.
Given that this study represents, to our knowledge, the first attempt to scientifically investigate health related lifestyle behaviors of sports fans, there are not any direct explanations in the literature to explain why the observed differences exist. However, an examination of the literature related to the lifestyle of sports fans in general may provide some clues, or insight, into possible causes. The level of identification one has to an organization has been found to relate to the nature of a consumer’s interaction with the organization (40). Strongly identified sports fans often make heavy financial and/or time commitments toward following their favorite team and devote significant portions of their day to that pursuit (11,44). This time commitment includes time reading about one’s favorite team on the internet and in magazines, listening to the radio, watching the team play and also engaing in discussion about the team with others.
Additionally, there is evidence in the literature demonstrating an inverse relationship between mass media consumption (viewing hours), and intake of healthy food choices such as fruits and vegetables (6). It was suggested this relationship may be the result of the replacement of healthy foods by foods highly advertised on television (6). It is conceivable this rationale may apply for highly identified sports fans, who have been found to exhibit a bias towards the brands and products that sponsor their favortite teams and events than do lower identified indivuals (14,30).

### Conclusion

The findings from this study should be interpreted in light of several limitations that could be addressed in follow-up research on health risk behaviors of sports fans. Among them, due to the cross-sectional nature of this investigation, errors in recall by the study participants may be present. Additionally, as self-report behaviors were used to measure the variables under study, the reliability in the accuracy of participant responses may be questioned. The underreporting of energy, or food intake, using self-report instruments has been documented in the literature (17,21,23). Finally, the present findings might only be generalizable to a primarily student population in U.S. mid-south.

To address issues related to generalizability and to verify the results found here, future researchers may wish to replicate this study using a national sample of sports fans. Additionally, future research should examine the reasons why health behavior disparities exist between those persons who self-report having a higher level of identification to a sports team than those reporting a lower identification. Finally, to improve education efforts, future research may also be conducted for the purposes of gaining an understanding of sports fans attitudes about health related behaviors and health in general.

### Applications In Sport

The results of the current study suggest health educators and policy makers seeking to make a significant positive contribution to the fight against preventable chronic illnesses resulting from unhealthy lifestyles would do well to follow the lead of corporate America in targeting the large and identifiable segment of the population who are identified sports fans. Writing on the societal and environmental factors affecting food choice and physical activity, Booth, Mayer and Sallis (5) noted changes in these behaviors require intervention and commitment to action at multiple levels and that education based obesity-prevention strategies are most effective when there exists environmental modifications supported by partnerships with relevant sectors outside traditional health domains, including researchers, educators, government, and industry. Thus, educating sports fans about healthy living practices must involve collaboration with the objects of fans’ attention, namely the college athletic departments, leagues, teams, and athletes they follow. These sports organizations and entities already very well recognize the importance of community outreach as a part of their business models. Notwithstanding the desire to positively contribute to the betterment of the communities in which they are situated, sport organizations engage in socially responsible initiatives for strategic reasons as well. Organizations that do ‘good’ have been found to gain a competitive advantage in the marketplace and are more likely to succeed than those who do not (27,28). As a result, many sport organizations have implemented focused strategies towards achieving a competitive marketplace advantage by becoming ‘good’ corporate citizens. Thus, partnering in programs designed to educate their most devoted followers about strategies towards achieving a healthy lifestyle would serve the dual role of contributing to the overall success of the organization while at the same time positively impacting the health of those in the communities they serve.

### Tables

#### Table 1
Descriptive analysis (frequencies and percent) of classification variables.

Variables n %
Sex Male 178 35.7
Female 320 64.3
System Missing 17 3.3
Total 515 100.00
Age 18-24 178 34.6
25-29 82 15.9
30-39 89 17.3
40-49 72 14.0
50-59 48 9.3
60+ 27 5.2
System Missing 19 3.7
Total 515 100.00
Relationship Status Single 134 26.0
In a Relationship 127 24.7
Married 205 39.8
Seperated 3 0.6
Divorced 28 5.4
Widowed 6 1.2
System Missing 12 2.3
Total 515 100.00
Ethnicity Black 71 13.8
White 393 76.3
Hispanic 13 2.5
Asian 12 2.3
Native American 4 0.8
Other 7 1.4
Missing 15 2.9
Total 515 100.00
Institution Status Student 359 69.7
Staff Member 57 11.1
Faculty 65 12.6
Administrator 8 1.6
Dual Role 16 3.1
System Missing 10 1.9
Total 515 100.00

#### Table 2
Means and standard deviations for team identification as a function of variables under study.

Dependant Variable n Mean S.D. Std. Error
Body Mass Index (BMI)
Low identifiers 255 25.09 5.52 .796
High identifiers 260 2.81 2.37 .147
Aerobic Exercise
Low identifiers 255 2.94 2.44 .153
High identifiers 260 2.81 2.37 .147
Strength Training
Low identifiers 255 2.70 1.61 .101
High identifiers 260 2.56 1.61 .100
Eat Breakfast
Low identifiers 255 1.42 1.67 .104
High identifiers 260 1.76 1.69 .105
Healthy Snack Consumption
Low identifiers 255 1.36 1.27 .079
High identifiers 260 1.40 1.31 .081
Fat Intake
Low identifiers 255 1.80 1.90 .119
High identifiers 260 2.15 2.05 .127
Fast Food Consumption
Low identifiers 255 1.53 1.30 .081
High identifiers 260 1.77 1.32 .082
Vegetable Consumption
Low identifiers 255 2.53 1.64 .103
High identifiers 260 2.80 1.81 .112
Refined Grains Consumption
Low identifiers 255 2.73 1.47 .083
High identifiers 260 3.29 1.87 .110
Alchohol Consumption
Low identifiers 255 2.73 1.47 .083
High identifiers 260 3.29 1.87 .110
Smoking Behavior
Low identifiers 255 1.16 1.92 .120
High identifiers 260 1.29 2.12 .131
STD Risk Behavior
Low identifiers 255 0.91 1.38 .086
High identifiers 260 1.06 1.44 .089

#### Table 3
Analysis of Variance (ANOVA) Results

Independent Variable


Team Identification

Dependent Variables df F p
Body Mass Index (BMI) 1 5.36 .021
Aerobic Exercise Frequency 1 .352 .553
Strength Training Exercise Frequency 1 .928 .336
Eat Breakfast Frequency 1 5.35 .021
Unhealthy Snack Consumption 1 .143 .705
Fat Intake (High vs. Low) 1 4.13 .043
Fast Food Consumption Frequency 1 4.17 .042
Vegetable Consumption Frequency 1 3.34 .068
Breads and Grains Consumption (Refined vs. Whole) 1 3.54 .061
Alchohol Consumption 1 16.63 .000
Smoking Frequency 1 .545 .461
Risk Factor for AIDS and STDs 1 1.571 .211

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### Corresponding Author

Daniel R. Sweeney, PhD.
Department of Health Sciences
University of Arkansas at Little Rock
2801 S University Ave
Little Rock, AR 72204
<drsweeney@ualr.edu>
501-683-7575

Daniel Sweeney is an assistant professor of sport management and Donna Quimby an associate professor of exercise science and chair of the department.

2013-11-22T22:52:16-06:00February 24th, 2012|Contemporary Sports Issues, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on Exploring the Physical Health Behavior Differences between High and Low Identified Sports Fans

Motivation and Goal Orientations of Master Games Participants in Hong Kong

### Abstract

The purpose of this study was to investigate the participation motives and goal orientations of participants in the Hong Kong Master Games. The participants were 108 men and 52 women (N=160). The age range of participants was 35 to 77 years old (M= 46.2, SD = 9.2). They were divided into three age groups (30-39 years old, n=32; 40-49 years old, n=96; above 50 years old, n=32). The _Participation Motivation Inventory_ (Gill, Gross & Huddleston, 1983), and the _Task and Ego Orientations Questionnaire_ (Duda & Whitehead, 1998) were utilized. The top five participation motives were fun, affiliation/friendship, fitness, skill development and achievement/status. The participation motives and the goal orientations for men and women were similar. The oldest adults had significantly higher scores on the eight participation motives: fun, skill development, fitness, team atmosphere, achievement/ status, affiliation /friendship, energy release and miscellaneous than the younger and middle age adults. The mean score on task orientation was higher than the ego orientation for all participants. The empirical results of this Hong Kong study support earlier studies (Vogel, Brechat, Leprete, Kaltenbach, Berthal & Lonsdorfer, 2009) that strongly encourage physical activity leaders to design sport and physical activity programs for adults in order to enhance their physical, social, psychological and mental well being.

**Key Words:** motivation, physical activity, task and ego orientation, master games

### Introduction

Historically, sociologically, politically, culturally and now medically, sport and physical activity has a long history of contributing to the overall evolution and positive growth of the human species (Bloom, Grant, & Watt, 2005). More recently a very strong body of evidence has been developed to support the theory that regular physical activity contributes to the overall health of the human species throughout the lifecycle- from childhood to old age, supporting the old adage that it is “never too early nor too late” to participate in sport and physical activity (Shepherd, 1995, Levy, 1998; Galloway & Jokl, 2000; Colcombe & Krame, 2003, U.S. Department of Health and Human Services, 2008). Furthermore, physical inactivity has serious health, economic and political implications in a world where health is at the core of a vibrant and prosperous society (Commonwealth of Australia, 2000; Conference Board of Canada, 2005). As the population of older adults in developed nations is increasing, “aging well” and successful active aging programs have become a critical area of scientific study related to geriatric health care (Graves, 2002) .

In Hong Kong, the proportion of population aged 35 to 64 and above 65 has increased from 28.3% and 3.2% in 1961 to 46.6 % and 12.8% in 2009 respectively (Hong Kong Census and Statistics Department, 2010). Sport and physical activities play such an important role in keeping the ever aging population healthy, governments at all levels, pay more attention and efforts to promote the concept on “Sport for all” to the general public (Canadian Fitness and Lifestyle Research Institute, 2005; Cheung, 2009).

For the past twelve years, the Leisure and Cultural Services Department has been organizing the Master Games to promote a physically active lifestyle for Hong Kong citizens. The emphasis of these games has been on participation and enjoyment rather than winning prizes (Leisure and Cultural Services Department, 2004). However, it also happened that there was very limited research conducted on investigating the motivations underlying participation among individuals aged 35 and above taking part in the Master games. However, if we hope to understand why Hong Kong people participate in sport and physical activity while other become couch potatoes and strain the health care system, motivational research of this kind is badly needed. Therefore, this study was designed to investigate these critical motivational determinants behind the participants in the Master Games in Hong Kong.

#### Motivations in Sports

Motivation comes from the Latin word “movere” which means “to move” and it is the energy or intensity underlying behavior (Carron, 1980). Motivation refers to those personality factors, social variables, or cognitions that come into play, enter into competition to attain some standard of excellence.

Gill, Gross and Huddleston (1983) had identified the motivations into eight main factors, which were achievement/ status, team atmosphere, fitness, energy release, skill development, affiliation/ friendship, fun and miscellaneous (e.g. like to use the equipment). Researchers stated that enjoyment, interest and competence motives were the internal factors which played an important role in motivating individuals to participate in sports (Scanlan, Stein & Ravizza, 1989a, 1989b; and Frederick & Ryan, 1993). Scanlan, Stein and Ravizza, (1989b) found that social and life opportunities (affiliation/friendship motive) and social recognition (factor of achievement/ status) were the other important factors to motivate people to take part in physical activity.

#### Goal Orientations in Sports

The Achievement goal theory was originally developed to explain educational achievement. This theory was widely applied in the context of sport and exercise researches (Lavallee, Kremer, Moram, & Williams, 2004). The two main achievement goals (task goal orientation and ego goal orientation) are the factors which determine a person’s motivation (Weinberg & Gould, 2003). Nicholls (1989) believed that goal orientations reflected an individual’s view of the world and were conceptually related to beliefs held on the cause of success. In addition, Ferrer and Weiss (2000) also stated that the strongest predictors of intrinsic motivation, effort and persistence were task goal orientation, perceived competence, and learning climate.

Individual with task-oriented goals focuses on self-referenced perceptions of personal competence and personal development, emphasis on mastery of skills, working hard, developing lifetime skills and improving from one point of time to the next. On the other hand, an ego-oriented goal individual focuses on surpassing or exceeding the performance of others and preferably with low effort (Duda & Nicholls, 1992).

There is a positive relationship between task-oriented and intrinsic motivation. Because the sport experience is an end in itself, by its defining features, the task-oriented individual focuses on the process rather than the competition outcomes when participating in sport. While the ego-involved goal perspective is more likely to decrease intrinsic motivation as the individual’s perceived ability and self-confidence are tied to how he/she compares with others (Duda, Chi, Newton, Walling & Catley, 1995, Cox 2007). For instance, task-oriented individuals who are assumed to experience intrinsic motivations and would like to choose a challenging task, show off their effort and have a strong work ethics as their motives, are more likely to focus on the skill development, fitness and team membership. The ego-oriented participants are assumed to show minimal effort, have low perceived competence, and more likely to protect self-worth with motives focusing on competition and recognition/ status (White & Duda, 1994; Robert & Treasure, 1995; and Roberts Treasure & Balague, 1998).

#### Gender Differences in Sports Participation

In motivation research, men valued self-competitive, reward, and skill improvement as their participation motives in physical activities. Whereas women valued self-expression, stress reduction, weight loss and relaxation, especially in weight control and appearance motives (Mathes, McGiven & Schneider, 1992). Furthermore, Frederick and Ryan (1993) reported that the main distinction of gender differences in sport participation was that men rated health and fitness, competition and challenge as the top participation motives; while women rated tension release, body-related and social factors as their top participation motives.

In goal achievement, most of the previous researches revealed that women had significantly higher scores in task orientation than men, and men had significantly higher score in ego orientation (Duda, 1989; Newton & Duda, 1993; Walling & Duda, 1995).

#### Age Differences and Sports Participation

Individuals have different reasons for participating in sports and physical activities. Rudman (1989) had investigated members enrolled in fitness program of a private sport club and reported that the younger participants (aged under 34 years) took part in sports because of the psychological benefits such as dealing with stress related to work and enhancing their physical attractiveness. For the participants of middle age (35-49 years), their participation motives were more the philosophical with ideological reasons such as family obligations and enjoyment/ fun. For the oldest participants (above 50 years), their participation motives were psychological and social reasons such as feeling younger and social networking with family members and friends.

Moreover, Kleiber and Kelly (1980) identified that both the younger adults with ages approximately 20 to mid-30s and the older adults who were above 60 years old chose the social goals as a reason for participating in sports, while the middle-age adults (35-50 years old) identified their participation goals as seeking close personal relationship. In addition, Brodkin andWeiss (1990) found that all the younger adults (23-39 years), the middle-aged adults (40-59 years) and the older adults (above 60 years) rated skill improvement, fun and being active as their main participation motives while engaging in swimming competition. They also found that being with friends was the most important motive for both the middle-age and the older adults.

Goal orientations may be changed by socialization experiences and aging over time. Brodkin and Weiss (1990) pointed out that young athletes who participated in sport looked more for social recognition than the middle-aged and older adults. Similarly, Duda and Tappe (1988) reported there was a decrease in competition objectives from younger to older men, if the exercise program became too challenging and they needed to perform with great physical competence. Older adults chose not to participate if the competence level rose too much. Thus, Kleiber and Kelly (1980) summarized that there was a movement away from an ego orientation in the middle-aged and the older adults, thus the middle-aged and the older adults would not be interested in physically demanding recreation activities.

### Method

#### Participants

A total of 160 participants (108 men and 52 women) at the Hong Kong Master Games, were invited to participate in this study. The participants were from 35 to 77 years old (M= 46.15 years old, SD= 9.2). They were divided into three age groups (30-39 years old, n=32; 40-49 years old, n=96; above 50 years old, n=32). Convenient sampling method was used and the selected eight events were: tennis, orienteering, distance run, swimming, badminton, squash, lawn bowls and gate ball.

#### Instruments

The measuring instruments used for the study were the _Participation Motivation Inventory_ (Gill, Gross & Huddleston, 1983) and _Task and Ego Orientation in Sport Questionnaire_ (Duda & Whitehead, 1998). The questionnaire was divided into three sections. The first part was the participation motives. The second part was the task and ego orientation; while the third part was the personal information, such as the frequency and duration of practicing.

The participants were requested to choose the most appropriate response that could best describe their personal feelings based on a 5-point Likert Scales. There were 30 items in the _Participation Motivation Inventory_. Participants responded to the statement: “I participated in the Master Games because …” by indicating their preferences from 1 (Very unimportant) to 5 (Very important). The scale revealed eight motivational factors: fun, achievement/status, team atmosphere, fitness, energy release, skill development, affiliation/ friendship and such miscellaneous motives as participation motives for sport and physical activity. The _Task and Ego Orientation in the Sport Questionnaire_ (TEOSQ) consisted of 13 items. The responses ranked the statement “I feel most successful in sports when …” from 1(strongly disagree) to 5(strongly agree). There were 7 items on task orientation and 6 items on ego orientation on the TEOSQ.

### Results

#### Participation Motives

The _Participation Motivation Inventory_ could be categorized into eight participation motives. The rank order of participation motive scores from the highest to the lowest were the following: Fun (M = 4.35, SD = 0.53 ); Affiliation /Friendship (M= 4.11, SD = 0.65); Fitness (M= 4.00, SD = 0.69); Skill development (M= 3.96, SD = 0.72); Achievement/ Status (M = 3.70, SD = 0.70); Team atmosphere (M = 3.58, SD = 0.99); Energy release (M = 3.36, SD = 0.74) and Miscellaneous (M = 2.99, SD = 0.82).

##### Gender

As the number of participant per cell was too small to conduct the 2 x 3 factorial design, two individual Multiple Analysis of Variance (MANOVA) were utilized to compare the mean vectors of the eight participation motives. The Wilks’ Lambda value for gender was not significant (p > .05) which revealed that the participation motives for men and women were similar. The means and standard deviations of the eight participation motives for men and women are listed in Table 1.

##### Age Group

The Wilks’ Lambda value for the age group was significant (p < .05). The discriminant functions obtained for the eight participation motives were significant.

Moreover, the oldest age group had significantly higher scores on skill development F(2, 157) = 3.4, p =.036; achievement/ status F(2, 157) =11.12, p =.000; team atmosphere F(2, 157) =9.18, p = .000; fitness F(2, 157) = 8.81, p = .000; energy release F(2, 157) =10.97, p = .000; skill development F(2, 157) =6.54, p = .002; affiliation/friendship F(2, 157) = 13.31, p = .000 and miscellaneous F(2, 157) = 9.68, p = .000. Post Hoc Tukey Tests were utilized and the results reported that the participants aged over 50 years had significantly higher scores than the participants aged 30 to 39 years for the seven participation motives except skill development. They also had significantly higher scores than the participants aged 40 to 49 years for seven participation motives except fun. The participation motives for the 30 to 39 age group and the 40 to 49 age group were similar. The means and standard deviations of the eight participation motives for three age groups are listed in Table 2.

##### Experience

There were 33 participants took part in this event for the first time and 127 of them had participated in this event before. The Wilks’ Lambda value for experience was not significant (p > .05) revealed that the participation motives for participants with different levels of experience in the Master Game were similar

#### Task and Ego Orientations

There were 13 items in the _Task and Ego Orientations in Sport Questionnaire_ and the top three goal orientation statements were “do my very best”; “something I learn makes me want to go and practice more”; and “work really hard”. Details are listed in tabled 3. The goal orientations of all participants in the Master Games was task orientation (M=4.02, SD = 0.51) rather than ego orientation (M=3.43, SD = 0.75).

##### Gender

The Wilks’ Lambda value for gender was not significant (p > .05) which revealed that the goal orientation scores for men and women were similar and the means and standard deviations of the eight participation motives for men and women are listed in Table 4.

##### Age Group

The Wilks’ Lambda value for the age group was significant (p < .05). The discriminant functions obtained for both ego and task orientations were significant.

Ego orientation, F(2, 157) = 4.09, p = .019; Task orientation, F(2, 157) =3.34, p = .038. The Tukey tests indicated that the oldest participants (aged over 50 years) had significantly higher mean ego orientation score than the youngest participants (aged 30-39 years). They also had significantly higher mean task orientation score than the 40-49 years old group.

##### Experience

The Wilks’ Lambda value for the experience group was significant (p < .05). The discriminant functions obtained for ego orientation was significant, F(1, 158) =14.08, p = .000. The means and standard deviations of the ego orientation score for the no experience group was M = 3.00, SD = .71; and the previous experience group was M = 3.54, SD =.73. The task orientation score for participants without and with previous experience was similar.

### Discussion

This study is concerned with participation motives and goal orientations of individuals participating in the Master Games. After comparing the eight dimensions of participation motives, fun and affiliation/friendship are the most influential motivators that encouraged individuals to take part in the Master Games. For the goal orientations of sport participation, most participants take part in physical activities to meet their task orientation needs.

This study supported previous research that participation motives for men and women were similar and having fun was an important motive (Shapiro, 2003).

The oldest adults (ages over 50 years) had the highest scores on most of the participation motives and they ranked “Affliation/Friendship” , “fun” and “fitness” as the top three motives. This supports previous research which indicated that older adult participated in physical activity for psychological and social purposes (Rudman,1989).

There were significant mean differences on goal orientation scores among the three age groups. Participants with ages above 50 years old had higher scores on ego orientation than participants between the 30 to 39 years old. This situation may be due to the fact that the older participants have more years of experience in the Master Games, thus they had more confidence in their ability as compared with the others.

Furthermore, the result on the task orientation score reflected that all participants would like to master their skill and they believed that success in competition would depend on practicing the skill and their effort. This finding does not support the finding of Steinberg, Grieve and Glass (2002) which stated that the ego orientation score for the over 50 years old male group was lower than the younger groups. This difference could be due to a cultural intervening variable, to be more precise, since Chinese culture assigns greater respect to the “elders” than Western culture, this finding was not unexpected.

#### Experience Difference on Participation Motives and Goal Orientations

Previous participation experience was one of the important factors which determined whether an individual would master a new skill and their attitudes towards the Master Games. The participation motives for people with different previous experience in the Master Games were similar.

For task orientation, no significant difference was found in the participation experience. On the other hand, participants with previous experience have significantly higher scores on the ego orientation than individuals without previous experience. The results supported that participation experience could enhance participants’ confidence in competition and they would like to out perform others. In other words, participation satisfaction socializes the participants into seeking more participation in order to gain more satisfaction and the positive cycle keeps repeating itself and it eventually becomes a self-fulfilling prophecy.

### Conclusion

In this study, the participation motives and goal orientations of men and women are similar. Older adults have higher mean score on the following seven motivational factors (“Fun”, “Achievement/ Status”, “Team atmosphere’, “Fitness”, “Energy release”, “Affiliation/Friendship” and “Miscellaneous”) than the youngest adults. Fun is an important motive for all participants.

For goal orientations, older participants have higher mean scores on ego orientation. The participation motives and task orientation score for participants with different experience are similar. Participants with previous experience have a higher ego orientation score than those without previous experience.

The application of this study to the world of Masters Sport and “leisure Sports” as well as “Serious Leisure” is very salient. As the Post-Industrial world “ages”, there will be a greater need for “leisure sports” whose main goal is “Health Promotion”.If leisure sports contribute to both a positive ego-enhancing psychological and physical outcome, then this will greatly reduce the pressure on the health care system in post-industrial medically oriented societies. The provision of professionally planned leisure sports for seniors is far more financially economic than the need for more long-term care and pharmaceutical solutions to caring for our aging populations. Greater emphasis needs to be placed in the development of curricula that addresses the growing need to educate future leaders in the delivery of leisure sports ranging from low-intensity activities such as walking, swimming, biking and skiing to more highly organized leisure sports that may be viewed as more “serious” forms of leisure sports (Stebbins, 2007) that require long-term training and professional coaching.

#### Recommendations for Future Studies

The sample size of the research should be larger, cross-cultural with more qualitative grounded research methods so that the study could be more representative and generalizable. In addition, cross-cultural case studies should be developed to gather more information on participation motives and goal orientations as impacted by different cultural and socialization patterns.

Most Western societies see a significant ageing of their population that will be further accentuated in the coming decades. Future research should carry out cost-benefit analysis of the value of Master Sports and Leisure Sports on reducing the medical costs of an ageing population that can maintain their “independence” as a result of these activities. The ability of older adults to function independently depends largely on maintenance of aerobic capacity and muscle strength. Furthermore some longitudinal studies suggest that physical activity is linked to a reduced risk of developing Dementia and Alzheimer’s disease.

Furthermore, links between theoretical model building and policy and management strategies need to be nurtured as there presently exists a disconnection between the two. It is recommended that all Masters Games should include a research and evaluation component for the betterment of the games and our ageing society.

### Tables

#### Table 1
Means and Standard Deviations of eight motives for men and women.

Sources Men (n = 108) Women (n = 52)
M SD M SD
Fun 4.42 0.51 4.21 0.55
Affiliation / Friendship 4.17 0.63 3.98 0.68
Fitness 4.01 0.71 3.95 0.65
Skill Development 3.97 0.74 3.95 0.68
Achievement / Status 3.77 0.69 3.54 0.72
Team atmosphere 3.56 1.1 3.63 0.84
Energy release 3.38 0.76 3.32 0.71
Miscellaneous 2.98 0.82 3.01 0.81

#### Table 2
Means and Standard Deviations of eight motives for participants in three age groups.

Sources Age 30-39 (n = 32) Age 40-49 (n = 96) Age over 50 (n = 32)
M SD M SD M SD
Fun 4.25 0.63 4.32 0.51 4.56 0.45
Affiliation / Friendship 4.15 0.72 3.94 0.61 4.57 0.43
Fitness 3.75 0.87 3.93 0.64 4.41 0.46
Skill Development 3.97 0.94 3.83 0.62 4.34 0.60
Achievement / Status 3.51 0.61 3.60 0.69 4.19 0.61
Team atmosphere 3.40 1.09 3.43 0.92 4.22 0.87
Energy release 3.21 0.74 3.24 0.73 3.88 0.52
Miscellaneous 2.86 0.76 2.85 0.79 3.53 0.74

#### Table 3
Rank Order on goal orientations for participants in the Master Games (N=160).

Rank Order Items M SD
1 I do my very best 4.38 0.65
2 Something I learn makes me want to go and practice more 4.11 0.62
3 I work really hard 4.09 0.72
4 A skill I learn really feels right 3.98 0.68
5 I learn a new skill by trying hard 3.95 0.74
6 I learn something that is fun to do 3.83 0.71
7 I learn a new skill and it makes me want to practice more 3.82 0.79
8 I’m the best 3.69 1.05
9 I score the most points / goals / hits, etc. 3.53 0.88
10 I can do better than my friends 3.44 0.95
11 Others mess-up “and” I don’t 3.41 0.99
12 The others can’t do as well as me 3.33 1.02
13 I’m the only one who can do the play or skill 3.16 1.04

#### Table 4
Means and Standard Deviations of goal orientations for men and women.

Sources Men (n = 108) Women (n = 52)
M SD M SD
Ego 3.45 0.74 3.38 0.79
Task 4.04 0.52 3.98 0.49

#### Table 5
Means and Standard Deviations of goal orientations for participants in three age groups.

Sources Age 30-39 (n = 32) Age 40-49 (n = 96) Age over 50 (n = 32)
M SD M SD M SD
Ego 3.20 0.74 3.40 0.79 3.72 0.58
Task 4.11 0.61 3.94 0.45 4.18 0.53

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### Corresponding Author

Prof. Siu Yin Cheung
Department of Physical Education, Hong Kong Baptist University, Kowloon Tong, Hong Kong, China.
Telephone: (852) 3411-5637
Fax: (852) 3411-5757
E-Mail: <cheungsy@hkbu.edu.hk>

2013-11-22T22:52:31-06:00February 9th, 2012|Contemporary Sports Issues, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on Motivation and Goal Orientations of Master Games Participants in Hong Kong
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