Examining Media Framing of Openly gay NFL Player Carl Nassib
Authors: Edward M. Kian, Ph.D.
School of Media & Strategic Communications, Oklahoma State University, OK, USA
Corresponding Author:
Edward M. Kian, Ph.D.
School of Media & Strategic Communications
Oklahoma State University
201 Paul Miller Building
Stillwater, OK 74078
edward.kian@okstate.edu
407-927-5403
Dr. Edward (Ted) M. Kian, Ph.D. is a full professor of Sports Media in the School of Media & Strategic Communications at Oklahoma State University. Dr. Kian’s research focuses on sport media, specifically examining portrayals of gender and LGBT in content, new media, attitudes and experiences of sport media members, and sport marketing.
Examining Media Framing of Openly gay NFL Player Carl Nassib
ABSTRACT
This researched examined mainstream media framing of Carl Nassib becoming the first active, established NFL player to come out as gay. Purpose: Media have historically framed the NFL as a rugged, masculine sport, but media have also been supportive of the few former professional athletes who came out as gay or bisexual. This study examined how media framed an active gay athlete in what is construed as the United States’ most masculine sport. Methods: A textual analysis was conducted to examine media framing of Nassib and his coming out in articles published in the five most popular sport-focused U.S. websites over a two-week period following his announcement. Theories on masculinity were used to guide the study. Results: Four primary themes emerged from the data, most of which showed media were very supportive of Nassib publicly coming out and hailed it as a watershed moment in American sport. Conclusions: Media were supportive of an openly gay player and contended football was ready for this announcement. Applications in Sport: Media will be supportive of the vast majority of openly gay athletes who use sport as a platform to reveal their sexual orientation, and thus coaches and sport organizations should not fear players coming out.
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