How the NFL Responded to the Colin Kaepernick Protests in 2016-2017 and How the League Responded to Athlete Protests During the Black Lives Matter Movement of 2020: A Sport Study, Social Phenomenological Approach
Authors: Ben Donahue, MS, MEd
Corresponding Author:
Ben Donahue, MS, MEd
3304 Sierra Meadows Dr.
Bakersfield, Ca. 93313
(425) 359-3248
btpdonahue@hotmail.com
Ben Donahue has worked for over 25 years in sports at the k-12, college, and professional levels. His experience includes athletic director, game day operations and guest relations, football operations, coach, and baseball scout. Currently, he is a public-school teacher and contributing writer for brownsnation.com and profootballhistory.com.
How the NFL Responded to the Colin Kaepernick Protests in 2016-2017 and How the League Responded to Athlete Protests During the Black Lives Matter Movement of 2020: A Sport Study, Social Phenomenological Approach
ABSTRACT
This study examined the use of social phenomenological research by examining key figures in the National Football League (NFL) after the Colin Kaepernick and George Floyd, Black Lives Matter (BLM) protests. The author researched several responses from NFL personnel and the NFL commissioner after both events. These responses were divided into statements made in 2016-2017 (Kaepernick protests) and statements made in 2020 (Floyd/BLM protests). Using Interpretive Phenomenological Analysis (IPA), the author coded the statements into specific themes, and then analyzed and interpreted the themes as relating to phenomenological awareness. This approach used phenomenological analysis to better understand the latent or ‘disguised’ reason for an experience to come to light.
The results of the study show that, while the primary impetus of both protests were the same, the responses from NFL personnel were vastly different for each protest. Key to these responses were the influences of external interests that put pressure on the NFL to respond in a specific way. These external interests included government figures, NFL fans, and the public at large. The conclusions of this study suggest that in the future, the NFL should take greater care to look for the underlying causes of their employees’ concerns before assuming that they implicitly understand those concerns. The applications of the study can be used as a teaching tool for other sports organizations, including coaches and sport administrators, as they work to respond to matters of great concern and importance to their employees.
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