Cheerleading in the Context of Title IX and Gendering in Sport

Abstract

Existing scholarship on competitive cheerleading’s struggle for sanctioning and recognition under Title IX supports a conclusion that, while cheerleading perpetuates certain stereotypes, it is nevertheless a sport American women created for themselves, and it offers many of the same benefits of participation as other sports do. Research on (a) acceptance of and obstacles to high school and collegiate cheerleading today, (b) regulatory controls, (c) and media interest and hegemonic implications is reviewed. Myths and issues surrounding the safety and health of competitive cheerleaders are examined, including sexual abuse and sport injury.

Cheerleading in the Context of Title IX and Gendering in Sport

As sanctioning and recognition of competitive cheerleading today grows under the protection and regulation of Title IX, one might wonder if the society is regressing. In the 1960s we threw off Betty Crocker and Father Knows Best for the feminist movement and bra burning. Does the new sport of cheerleading represent backpedaling—with the added twist of actual (if limited) tax-dollar support of the phenomenon? How and why did cheerleading become competitive? Who are these new teams and why aren’t their members playing basketball, soccer, softball? Much of this paper is a review of existing research on (a) acceptance of and obstacles to high school and collegiate cheerleading today, (b) cheerleading regulatory controls, (c) and media interest in and hegemonic implications of cheerleading.

Competitive cheerleading hit the scene in the late 1970s, when the television network CBS first televised the Collegiate Cheerleading Championships, in 1978 (Mercer, 2006). Throughout the 1980s, tosses, stunts, and routines evolved increasing originality and difficulty. Safety guidelines were introduced by groups like the National Cheer Conference (Mercer, 2006). New cheerleading organizations formed, eager to develop rules and guidelines for the sport: the Universal Cheerleaders Association, American Association of Cheerleading Coaches and Advisors, National Council for Spirit Safety and Education, NFHS Spirit Association, Recreation Cheer Coaches Association, U. S. All Star Federation. Decades later, however, only 26 states appear to have given high school cheerleading Title IX status, despite its fierce competitiveness, its organization and rules standardization, its popularity and entertainment value, and the multimillion-dollar-value of the cheerleading industry. It seems safe to assume that cheerleading is ingrained in the American psyche as a female pursuit, an activity thus inferior to, for example, football and basketball as far as many social institutions are concerned. Perhaps in supporting cheerleading—insisting that spirit competitive squads, as they may be known, deserve to be treated like other athletic teams, including in their receipt of federal funding—individuals and groups are furthering, after all, the post–Betty Crocker agenda.

Like most sports, cheerleading was born in the male domain (although today 90% of cheerleaders are female). Purportedly, in 1898 one Johnny Campbell stood up before fans at a University of Minnesota football game to organize their enthusiasm. From that germ came today’s competitive sport, although it took until the 1920s for women to participate. In the 1940s, with men at war, women moved into cheerleading in numbers, equaling or exceeding their predecessors’ achievements. After World War II ended, cheerleading remained dominated by women, and so it continued to the millennium (Mercer, 2006).

It is widely known that many American public figures have been cheerleaders, for example presidents Franklin Roosevelt, Dwight D. Eisenhower, Ronald Reagan, and George W. Bush. Other former cheerleaders in U.S. government include Supreme Court Justice Ruth Bader Ginsburg and Mississippi Senator Trent Lott, while celebrity cheerleaders include Ann Margret, Paula Abdul, Halle Berry, Sandra Bullock, Katie Couric, Jamie Lee Curtis, Michael Douglas, Sally Field, Samuel L. Jackson, Madonna, Steve Martin, Reba McEntire, Cybill Shepherd, Jimmy Stewart, Meryl Streep, and Raquel Welch (Ninemire, 2008).

Today’s 3.5 million cheerleading participants over age six (Lin, Huang, & Esposito, 2007) thus have many role models. No doubt, they have contributed to the public acceptance of the sport that has spread to official acceptance and media popularity. The struggle for cheerleading’s recognition as a competitive team sport has slowly brought the activity to most high schools and universities in the country. Enactment of Title IX legislation has helped.

Title IX and Female Athletes

Title IX called for gender equity in school athletics, and part of its challenge was to increase girls’ interest in playing and competing in sports. Since its enactment, sports participation among females has soared, although still trailing the rate of participation by males. The U.S. Department of Education Office of Civil Rights requires schools to pass one of three tests of gender equity in athletic participation. Each school must demonstrate that (a) numbers of male and female athletes are substantially proportional to total numbers of males and females enrolled, or (b) that the school has a history and continuing practice of program expansion for an underrepresented sex, or (c) that the interests and abilities of an underrepresented sex have been fully and effectively accommodated (National Coalition for Women and Girls in Education, 2008). Few institutions can offer evidence of compliance under the first two options; many instead opt to comply by “fully and effectively” accommodating female students’ interests. Since the early 1990s, two thirds of institutions have asserted their compliance this way, but the question, of course, is how to measure those interests (Rhode, 2007).

In 2005, Title IX was amended to allow institutions to use e-mail surveys to measure students’ interest in sports. If survey results indicate “sufficient” student interest, the school’s compliance is allowed to be presumed (unless a relevant “significant” occurrence has taken place). The Department of Education website offers a model survey, which certainly could be found underwhelming by a student pressed for time or hesitant about participating in athletics. Enforcement of survey completion would, furthermore, seem next to impossible—and what qualifications will be required of those who write and update such surveys and analyze the data? Another problem lies in the definition of terms: What exactly do “sufficient” and “significant” mean in this context? The loophole, of course, has critics:

Without any notice or opportunity for comment, the Department of Education issues an “Additional Clarification of Intercollegiate Athletics Policy Guidance: Three-Part Test—Part Three,” allowing colleges to use a single e-mail survey to show that they are meeting women’s interests in playing sports. (National Coalition for Women and Girls in Education, 2008, p. 6)

The Women’s Sports Foundation condemns the survey as a Title IX loophole, and the National Collegiate Athletic Association (NCAA) has asked schools not to use it (Brady, 2007).

Even Title IX’s best intentions can do nothing about recent decreases in the funding of athletics. The general slowdown is part of the reason for disproportionate female participation in sports. At the college level, only a small number of institutions need not worry about their budgets, and where there are competing demands for funds, athletic departments can experience shortfalls. Women’s sports has to compete as men’s sports does for available dollars, and all programs are subject to constraints. Suggs (cited in Rhode, 2007) explains that,

in the relatively well-off Division I institutions, expenditures have been rising faster than higher education budgets. Those budgets have, in turn, been rising faster than inflation. It is by no means self-evident that preserving intercollegiate competition in all male sports should be a priority for all schools or for society generally. Nor is it clear that the increasingly commercialized and competitive model of male sports is the one most women want to replicate. Title IX controversies raise broader questions about the role of sports in higher education that deserve closer public scrutiny.

Perhaps dissatisfaction with the traditional (male) model of athletics does contribute to females’ lesser participation. But that model is still key to such funding as is available. A sport like cheerleading, in order to gain federal funds, must meet the same criteria traditional sports must meet for that sanction. Like other athletes, cheerleaders can expect to have to comply with rules governing seasonality, numbers on squad or team, minimum athletic competence, approved use of equipment, and other matters.

Since the passage of Title IX, the added status women’s sports has gained by complying with the male model has, ironically, diminished women’s role in coaching and athletics-directing, especially at the college level. As Rhode explains (2007),

As opportunities for female students have increased, opportunities for female professionals have declined. The rise in status and financial resources in women’s sports has attracted male competitors for coaching positions. As a result, only 42% of women’s teams have a female head coach, compared to over 90% in 1972. . . . In the pre–Title IX era, women held almost all administrative positions in women’s athletics programs.20 Today, almost all of those programs are merged with men’s, and less than a fifth of athletic directors are women.21 (p. 14)

How must young female athletes view their own importance as they see fewer and fewer women trusted with authority in the world of sports? Advancement of female athletes has clearly had its ups and downs, which have affected the development of cheerleading, as well.

Title IX and Cheerleading

According to the Women’s Sports Foundation (2000) a sport is (a) a “physical activity which involves propelling a mass through space or overcoming the resistance of a mass,” (b) “a contest or competition against or with an opponent,” (c) “governed by rules which explicitly define the time, space and purpose of the contest and the conditions under which a winner is declared,” and (d) intended primarily to “compare[e] . . . the relative skills of the participants” (¶3). Does cheerleading comply with theses requirements? The foundation’s opinion on whether cheerleading and some other activities are indeed sports covered by Title IX and education department Office of Civil Rights (OCR) protections is a guarded one. Sufficient quality opportunities for competition is a Title IX concern, the foundation notes; the OCR assesses “the number of competitive events offered per sport, the number and length of practices and the number of pre-season and post-season competitive opportunities” (¶6). Thus if a cheerleading squad or drill team has as its overarching mission not presentations at male teams’ competitions, but rather

compet[ition] against other drill teams or cheerleaders on a regular season and post season qualification basis in much the same structure as basketball or gymnastics and if the team conducted regular practices in preparation for such competition while under the supervision of a coach, [then] these activities could be considered sports. On occasion, these groups could also put on exhibitions at boys’ or men’s sports events, but these exhibitions could not be their primary purpose. (¶7)

Still, the foundation warns that attempting to relabel girls’ existing, funded programs as sports programs when they are not is “unethical,” and that “danceline, drill team, cheerleading, baton twirling or the marching band are [in many cases] clearly not fulfilling the definitional requirements of sport” (¶8).

The National Federation of State High School Associations (NFHS) appears interested in distinguishing sports competitors from cheerleaders involved only in extracurricular activities. A 2006–07 NFHS survey on participation counted participants on “competitive spirit squads”: cheerleading, pom, kick, dance, and drill teams. In terms of number of participants, such squads rank among the top 10 sports in high schools nationwide (National Federation of State High School Associations, 2007, p. 47). The squads comprise competitive athletes who over the past several years have qualified and been recognized as athletic teams by OCR under Title IX.

Collegiate cheerleaders operate within their institutions’ athletic departments, but are not always deemed to represent a sport. When a squad’s central purpose is to support and promote athletes in other sports, then it does not qualify as a sports team. To qualify, a squad must meet five OCR criteria for varsity sports, as follows:

  1. Selection of squad members must be based largely on factors related to athletic ability.
  2. The squad’s activity must have as a primary purpose the preparation for and participation in athletic competition against other, similar teams.
  3. The squad must prepare for and participate in competition in the same way other teams in the athletic program do, for example by conducting tryouts, being coached, practicing regularly, and being scheduled regularly for competitions.
  4. National-, state-, and conference-level championship competitions must exist for the squad’s activity.
  5. The squad’s activity must be administered by an athletics department.

While the specification of what makes a sport a sport has no doubt been beneficial to cheerleading, cheerleaders are like other female athletes nationwide in facing challenges to the advancement of their sports. Typifying these challenges is the case of McCormic and Geldwert v. School District of Mamaroneck and School District of Pelham (2004). Hoping to be observed by college recruiters, two female athletes wanted to compete in high school soccer during the fall. They attended schools where, by tradition, boys used the athletic facilities for their fall and winter sports, relegating girls’ soccer season to spring. Spring soccer not only potentially deprived them of collegiate opportunities, it interfered with their participation in state and regional championships, the girls claimed. In affirming the trial court’s finding for the girls in this case, the U.S. District Court of Appeals said,

Title IX was enacted in order to remedy discrimination that results from stereotyped notions of women’s interest and abilities, and to allow a numbers-based lack of interest defense to become the instrument of further discrimination against the underrepresented gender would pervert the remedial purpose of Title IX. (McCormic and Geldwert v. School District)

Unlike the two New York school districts of McCormic, the school district for Lacey, Washington, where there are three public high schools, made a willing effort to increase girls’ participation in sports (which had significantly trailed boys’). The district surveyed girls about the sports they would enjoy that were not already available to them. As a group they chose gymnastics over lacrosse, water polo, and power lifting (Wochnick, 2007). It may seem a small step, but the survey is nevertheless an encouraging sign that the fundamentals of Title IX are being implemented and organizations are acting on the Title IX tenet that girls’ purported lesser interest in sports does not justify boys’ greater access to sport.

Title IX also mandates that athletics funding for girls must be on a scale with that for boys. When Florida’s high school athletic association recognized cheerleading as a sport in 2007, cheerleaders looked forward to smaller personal expenditures for coaching, facilities, insurance, transportation, and uniforms. Cheerleading teams in states whose high school athletic associations do not sanction cheerleading cover their own costs, often running to hundreds of dollars monthly. During the 2006–07 school year only 26 states were represented in cheerleading competitions; yet how many states actually recognize cheerleading as a sport is hard to determine, because qualifying is difficult and registration and entry fees are high (Peters, 2003). Despite the sport of cheerleading’s recent recognition in Florida, squads have encountered roadblocks to financial support, in the form of school district decisions to delay an inaugural season until the 2008–09 school year. Public budgets are tight and, despite Florida high school cheerleaders’ new status, few school districts’ allocations covered spirit squads. Even when allocations do come, competitive cheerleaders will pay for extras (e.g., choreographers, camps) out of pocket and with the old standby, the fundraiser. Non-school-based all star teams are on their own, of course, financially.

A byproduct of nearly 30 years without sport status is competitive cheerleading’s reliance on private enterprise and independent, often certified professionals to supply training, coaching, and mentoring. All star gyms or clubs exist that have been tailored to the demands of cheerleader preparation, featuring for example spring-mat floors that meet competitive “specs.” Not surprisingly, most public high schools lack such ideal facilities. Their floor mats tend to be of foam. Nor are public school teachers reliably equipped with the background and certification ideal for leadership in so-called “adapted” sports. Further, as within the coaching profession generally after Title IX, ever fewer of the coaches overseeing high school competitive cheerleaders may be female. This does not bode well for a 90%-female competitive spirit sports constituency.

Health and Well-Being of Cheerleading Athletes

Cheerleading presentations are judged on originality of choreography, athleticism of athletes, showmanship—and degree of risk, as well. Cheerleading injuries have led to their fair share of law suits. [In at least one recent case, however, an injured plaintiff lost her bid for compensation from an allegedly negligent school (Krathen v. School Board of Monroe County, Florida). The Florida cheerleader and her parent had signed a certification of consent and release from liability, and an appellate court confirmed the trial court’s decision that the signed certification released the school board from liability (Herbert, 2008).] Injuries aside, the many benefits of sports participation to girls have been noted by Title IX supporters (and others). Research shows girls who play sports to be relatively more likely to graduate, to have greater confidence and better self-esteem and body image, to avoid teenage pregnancy, and to avoid drug use. Athletics is, furthermore, the kind of physical activity that builds muscle, reduces fat, reduces risk of heart disease, and prevents osteoporosis. A teen who exercises for only two hours weekly still reduces her lifetime risk of breast cancer. Of course, competitive cheerleaders can become injured, and there are as well two further health issues commonly associated with the sport: eating disorders and sexual harassment.

Sport-Related Injuries

Quantifying the risk of injury to cheerleaders is a challenge, given the lack of a national database tracking such incidents (Lin, Huang, & Esposito, 2007). What does exist are frequent alarming reports decrying near-epidemic levels of injury in the sport. The National Center for Catastrophic Sports Injury Research, for instance, reported that out of all athletes, cheerleaders are most likely to suffer catastrophic injury. According to Pennington (2007),

Emergency room visits for cheerleading injuries nationwide have more than doubled since the early 1990s, far outpacing the growth in the number of cheerleaders, and the rate of life-threatening injuries has startled researchers. Of 104 catastrophic injuries sustained by female high school and college athletes from 1982 to 2005—head and spinal trauma that occasionally led to death—more than half resulted from cheerleading. . . . All sports combined did not surpass cheerleading.

But such reports may well need to be questioned. The executive director of the Association of Cheerleading Coaches and Advisors, Jim Lord (2007), has argued with the publishers of the statistics, making the following points to refute many of the dramatic claims about cheerleading:

  1. The numbers being used are the same as those over the past two years, yet they are given as if this is continuing information and that injury rates continue to rise. No participation figures, relevant background information or corresponding data for other athletic activities are presented in these articles. In fact, no actual injury rate is ever given.
  2. Cheerleading does not have more serious injuries than football, hockey or all other sports combined. Over 350,000 people were treated in emergency rooms for football related injuries in 2004. That number is often ignored because there are probably more football players than cheerleaders, and it is primarily males that participate. It may be more realistic to compare cheerleading numbers to women’s basketball as the participation numbers are likely similar. In the same year in which 26,000 cheerleaders were treated in emergency rooms, they were sitting next to over 100,000 female basketball players. Nearly quadruple the amount of emergency room visits for women’s basketball, who a) have more access to an athletic trainer to filter out minor injuries and b) who do not participate in a year-round activity.
  3. The numbers being given also do not account for the fact that cheerleading is nearly a year round activity that takes place across sports seasons. Any comparison to other activities must account for the shorter participation time for those sports. Consider an athlete that participates in football and in basketball and is injured once in each season. Now consider another athlete participating on a cheerleading squad that cheers for football and basketball and is injured once during each of those seasons. The two injury rates are statistically equal, yet cheerleading will be shown to have twice the number of injuries. Without injury rate information, the statistics show what the author intends to show.
  4. Using emergency room visits is also inflammatory in that the vast majority, over 98% of those visits, were classified as “Treated & Released, Or Examined & Released Without Treatment.” The average person reading “emergency room visit” envisions 26,000 cheerleaders going into the emergency room on a stretcher. There are obviously serious injuries that need emergency procedures including hospitalization, but to include the percentage that were treated and released or even released without treatment needed only adds to the misrepresentation of cheerleading injuries and obscures the strides that have been made with regard to safety.

The report from the National Center for Catastrophic Injury incorporated statistics dating to 1982. Lord makes the valid point that cheerleading today enforces safety rules and stunt standards not enforced in the past. Numbers and types of flips and tosses are regulated and strict guidelines govern equipment from clothing to mats. It should also be remembered that through the 1980s, cheerleading was one of very few athletic outlets deemed acceptable for girls, so an injured girl athlete stood a relatively good chance of being a cheerleader.

Eating Disorders

Like young females in the population generally, cheerleaders in recent years are at a rising risk of developing eating disorders, which Pirtle (2002) contends are conservatively estimated to affect 5–10 million young American women and kill 50,000 directly. Doctors do not understand why women develop eating disorders, according to Pirtle, but do know that these disorders have death rates higher than any other psychiatric illness. Cheerleaders are at risk of eating disorders because (a) they share the same risk factors as young females who are not cheerleaders, (b) their sport has an “aesthetic” standard as well as an athletic one and performs before large audiences and even on television (which proverbially adds 10 lb), (c) they wear revealing costumes that may increase body consciousness as they highlight thinness, (d) the stunts they perform, as in the sport of gymnastics as well, are easier at low body weights, and (e) coaches have historically claimed small size produces more proficient tumbling and stunting (it is not uncommon for cheerleading teams to enforce weight standards with group weigh-ins) (Thompson, 2003). Scholarly research on cheerleaders is rare, but one study found high school cheerleaders to exhibit more body dissatisfaction and more eating disorders than college cheerleaders (Thompson, 2004).

Eating disorders in women and girls can lead to three interrelated health problems referred to at times as the female triad: lack of energy, menstrual disorders (amenorrhea), and weak bones (osteoporosis) (“The Female Triad,” 2006). Adulthood infertility and bone fractures (females accumulate about 50% of bone mass as teens) are potential effects. At greatest risk from the triad are those who participate in “aesthetic sports” (cheerleading, diving, gymnastics), weight-class sports (rowing, judo, karate, boxing, body building), and long-distance running. According to one study, primary menarche at 15 years occurs in 1% of girls in the general population and in 22% of girls competing in aesthetic sports. Cessation of periods might occur in 2%–5% of young women in general, whereas a study of one women’s track team found 65% of the athletes to be amenorrheic (“The Female Triad,” 2006).

Sexual Harassment

According to at least one study, students who experience some form of sexual harassment far outnumber students who get through school with no such incident. The research included 8th- through 11th-graders, 80% of whom, the results indicated, had been sexually harassed at school in some fashion—girls and boys alike. In colleges and universities the rate among female students, according to a survey, was 62%; harassment was occasionally the cause of dropping a course or avoiding a particular location (National Coalition for Women and Girls in Education, 2008, p. II).

Cheerleaders are young women who literally stand out in the crowd, making them prime targets for sexual harassment. Sexual harassment lawsuits are common in education: When a cheerleader sued Marshall University over alleged sexual harassment, counsel at the Higher Education Policy Commission (the board that coordinates public colleges in West Virginia) said “lawsuits against the commission ‘happen about every day’” (Leubsdorf, 2006). Perhaps not surprisingly, a Westlaw search shows the vast majority of lawsuits involving cheerleaders to fall into the category of sexual harassment.

The National Coalition for Women and Girls in Education’s report Title IX at 35: Beyond the Headlines reiterates the legal power stemming from Title IX as it relates to sexual harassment in schools at any level:

Sexual harassment is sex discrimination that is prohibited by Title IX, whether the student is harassed by employees such as teachers or coaches, or by other students. Students who have suffered sexual harassment may sue for damages in court under Title IX, but schools have an obligation to end harassment that goes well beyond their monetary liability. OCR issued a Sexual Harassment Guidance in 1997, which was revised in 2001, that requires all schools subject to Title IX to maintain an environment that is free of sexual harassment and to remedy the effects of harassment on the victim. (National Coalition for Women and Girls in Education, 2008, p. II)

Title IX may protect cheerleaders (to some extent) from sexual harassment in public schools, but all star competitive cheerleaders function in environments not necessarily subject to Title IX. Harassment could go unpunished there, but in at least one case crime did not. In Vancouver, Washington, a cheerleading coach was sentenced to a nine-month jail stay and 10 years’ registration as a sex offender for having sex with a 16-year-old athlete he was training. As many other states do, Washington prohibits teachers and coaches from having sex with students, whatever the student’s age (Rice, 2008).

Hegemonic Implications

Title IX has greatly increased opportunities for girls and women to participate in sports. Since the statute’s enactment in June 1972, the number of female high school athletes has increased over 900%, from some 290,000 to 2.9 million. Women’s participation in intercollegiate sports has soared from 16,000 to 180,000, or more than 450% (Rhode, 2007). While the express purpose of Title IX was to prohibit sex discrimination in institutions receiving federal funding, the regulation also explicitly permits organizers of school-based contact sport programs to segregate competitors by sex. (The primary contact sports are boxing, wrestling, rugby, ice hockey, football, and basketball; other sports whose purpose or major activity involves bodily contact may also be included.) As McDonagh and Pappano explain (2008),

A recipient may operate or sponsor separate teams for members of each sex where selection for such teams is based upon competitive skill or the activity involved is a contact sport. However, where a recipient operates or sponsors a team in a particular sport for members of one sex but operates or sponsors no such team for members of the other sex, and athletic opportunities for members of that sex have previously been limited, members of the excluded sex must be allowed to try-out for the team offered unless the sport is a contact sport.

McDonagh and Pappano illuminate, moreover, the reality that the use of Title IX to sanction segregation within the contact sports has been a signal to non-contact sports (and some other activities) to follow suit. Title IX does not seem to suggest that billiards, chess, or bridge should be sex-segregated, but they have been. Title IX would seem to encourage, not discourage, mixed-sex teams for tennis, skiing, bowling, and even discus throwing, with men and women competing against each other. Title IX’s language separating male from female within the realm of contact sports perpetuates the male model of sport more than it promotes the equality of men and women. Not accepted on those teams, women have been distanced, connoting inferiority of their athletic ability and perhaps their will to compete.

Women stepping aside is an old theme, not confined to sports but reappearing readily even in cheerleading—90% female or not. For example, Thompson (2003) examines how it is assumed that, where cheerleader physical standards are concerned, it is the female gender that must hold to the mark. Thompson cites a 1996 study by Reel and Gill that found that cheerleaders were pressured from many sides to lose weight. The weight-watching college coaches who were interviewed claimed that below-average-sized females (and males) better demonstrated the required flexibility, in the same way that above-average-sized basketball players better demonstrate the ability to get to the basket. The argument as it figures in cheerleading, apparently, is that the females must be small so that males can lift them.

A case in the Superior Court of Connecticut involved a cheerleader dismissed for failing to satisfy her squad’s weight restriction (Connecticut Commission on Human Rights and Michelle Budnik v. State of Connecticut, University of Connecticut, et al., 1996). Her suit was dismissed on appeal, with the following remarks:

As for the weight restriction, the hearing officer found that the defendant, UConn, had a legitimate, nondiscriminatory reason for imposing the weight standard. . . . [I]n order for the entire squad to perform advanced partner stunts, which included lifting and tossing, it was necessary for general limits on how much the female cheerleaders, the “tosses,” could weigh. [The cheerleading coach] did not arbitrarily pick a number, but reviewed comparable programs at different schools to set the maximum at 125 pounds. The cheerleading coach testified that tossing was involved in 85 to 90 percent of the cheers the squad performed. (Budnick v. Connecticut, 1996)

It is not likely that any mention was made before the Court of male cheerleaders’ ability to bench press the 130 lb required by team rules. Thompson (2003) asks why coaches can’t as easily require male cheerleaders to be stronger as requiring female cheerleaders to be lighter. Another option would be the elimination of stunts, something the University of Nebraska’s athletic director suggested, concerned about safety (Thompson, 2003). But we need to remember the sensationalism Lord (2007) pointed out as coloring reports on cheerleading injuries. Male-dominated sports do not seem subject to censure simply because they involve risk. No one suggests removing tackling or the kickoff from the playbook. What is advised is increased safety awareness, proper supervision, and training in proper techniques—the same things that are recommended by organizations governing cheerleading.

Conclusion

The sport of cheerleading is here to stay. If it can perhaps be accused of perpetuating stereotypes with its sexualized performance—“aesthetic” standards, revealing costumes, pom-poms—competitive cheerleading also provides an example of American women turning the tables. Cheerleading was originated by men and handed to women in a sort of afterthought. But once it became women’s, it was developed with courage, perseverance, and creativity into something different, competitive cheerleading: women’s own sport for which they struggled and which they are establishing in more and more states as well as internationally.

Volumes have been written on the benefits of participating in sports, and women have proven their love for sports’ competitive demands: skill, strength, precision, courage, excellence. The sport of cheerleading incorporates all of these, truly earning respect and support for its athletes as they work to manifest their own view of the world through sports. Title IX rightly works to afford them equal opportunity: After all, the greater the success of women in any sport, in any endeavor, the greater the success of the society as a whole.

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U. S. Department of Education Office of Civil Rights. (2005). Model survey: Assessment of students’ athletic interests and abilities issued in 2005. Retrieved February 1, 2008, from http://www.ed.gov/about/offices/list/ocr/docs/title9guidanceadditional.pdf

Wochnick, M. (2007). Girls’ gymnastics a new sport for three Lacey high schools. The Olympian. Retrieved November 1, 2007, from the Ebsco database.

Women’s Sports Foundation. (2000, July 20). Cheerleading: Cheerleading, drill team, danceline and band as varsity sports: The foundation position. Retrieved November 1, 2007, from http://www.womenssportsfoundation.org/Content/Articles/Issues/Title-IX/C/Cheerleading–Cheerleading-Drill-Team-Danceline-and-Band-As-Varsity-Sports-The-Foundation-Position.aspx

2015-11-06T20:23:36-06:00July 7th, 2008|Contemporary Sports Issues, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on Cheerleading in the Context of Title IX and Gendering in Sport

Parameters That Influence Vertical Jump Height

Abstract

Plyometric activities use rapid switching from eccentric to concentric contractions to increase speed or force of muscle contractions. Training the stretch-shorten cycle by jumping enhances athletic performance. This study sought optimal box heights athletes could drop from to obtain maximal rebound height. Division-III collegiate football players (n = 55) older than18, weighing no more than 100 kg, and with no lower-extremity injury were the participants. Initial data collected measured height, weight, leg length, age, standing vertical jump, and quadriceps strength. Peak torque and work per repetition were calculated for eccentric and concentric quadriceps activity. Participants completed 3 box drops from each of 4 different box heights as vertical rebound was measured. ANOVA showed rebounds did not differ significantly by box height, nor did rebound from any height differ significantly from standing vertical jump. Little to no correlation (Pearson’s r < 0.25) was found between vertical rebound from any height and concentric or eccentric work per repetition or eccentric peak torque. Fair correlation (Pearson’s r = 0.29–0.33) was found between concentric peak torque and vertical rebound from all heights. Leg length correlated moderately (Pearson’s r = 0.56–0.61) with vertical rebound from all heights. Because results indicate greater box drop height is not statistically associated with greater vertical rebounds, using a box height above 0.12 m (the shortest tested here) is likely to increase injury risk without providing any accompanying benefits. The study is limited by the fact that jumping technique was not included as a variable, although clearly technique could be a component in rebounding.

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2016-10-24T10:17:51-05:00July 7th, 2008|Sports Coaching, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on Parameters That Influence Vertical Jump Height

The J-Motion Squat: An Ancillary Lift for Enhancing Olympic-Style Lifts and Power

Abstract

The J-motion squat—J refers to the trajectory of the hip during the squat—is a dynamic action combining the benefits of front and parallel squatting. The J-motion squat accentuates pelvic movement and enables the lifter to better utilize the hamstrings for further strength and power development. We describe the J-motion squat and provide a review of the practical benefits of teaching it as an ancillary lift within training programs for power athletes.

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2016-10-20T11:36:01-05:00July 7th, 2008|Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on The J-Motion Squat: An Ancillary Lift for Enhancing Olympic-Style Lifts and Power

Program and Facility Emergencies in Youth Sports, Part II: Dealing with the Event

Communication
plays an integral role in the prevention of youth sport injuries, as the
evidence in Part I of this paper suggested. Communication regarding
expectations, policy and procedures, and post-injury protocol can facilitate a
safe youth sport environment. However, preventing youth sport injuries also
involves several other areas, such as protective equipment, strength and
cardiovascular conditioning, environmental and facility management, proper
coaching, and proper nutrition and hydration. According to the American College
of Sports Medicine (1993), 50% of injuries that occur in children and
adolescents are preventable. Even when steps are taken to ensure safe
participation in youth sport programs, however, injuries will happen; what happens
before, during, and after an emergency can make the difference in the eventual outcome
of injuries.

Dealing with
emergencies in youth sport requires sufficient preparation and planning to
ensure prompt resolution of the event. Prevention measures preclude injury or
have the potential to reduce the severity of injuries and should thus be
considered most effective (Roberts, 1998). League administrators and youth
coaches must ask and answer several questions: Who is the most qualified
individual to treat injuries? Are the persons dealing with the emergencies
adequately prepared for a variety of emergency situations? Are coaches properly
trained to coach? Are there mechanisms in place for prompt medical care? Coming
prepared with this kind of information prior to any emergency can promote
optimal medical care and prevent litigation.

Coach and Parent Education

To make decisions
in answer to the questions just reviewed, league administrators must understand
the qualifications of coaches. The National Association of Sports and Physical
Education (NASPE) has developed standards of fundamental competency that
communities, school systems, private leagues, parents, and athletes should require
of coaches. League administrators and parents are responsible for ensuring that
youth coaches are appropriately qualified to supervise the sport in question and
to maintain a safe playing area and environment. Moreover, coaches should be
required to complete (at a minimum) a community course in first aid and CPR;
there are several sport safety courses available as well that are recommended
for all youth coaches.

A critical
component of caring for an injured athlete is familiarity with the medical
history and condition of the athlete. Before activity commences in any sport, each
athlete should undergo a pre-participation physical examination. This examination
should be required of all athletes prior to participation and should be
comprehensive. Necessary checks include a medical physical to assess heart and
lung function; a medical history to identify any pre-existing problems and
family health history; a musculoskeletal examination assessing alignment,
strength, flexibility, and laxity; a “vitals” examination ensuring heart rate,
blood pressure, height, and weight are appropriate for the individual; body
composition assessment; vision screening; and finally, a sport performance
assessment
determining whether the individual’s cardiovascular condition
and strength are appropriate for the anticipated exertion.

First Aid Equipment

In addition to
familiarity with each athlete’s health status, it is also key to have
appropriate emergency medical supplies available. Most youth leagues provide
first aid kits or small athletic trainer kits for each team. When preparing a
kit for a team in a given sport, it is crucial to plan for a broad scope of
needs, stocking the kit properly to address all of them. Kits must be prepared before
each practice or contest in order to be of reliable use. Having the correct
supplies could be the difference in delivering essential care to an injured
athlete appropriately.

Although a wide
variety of first aid supplies can be helpful depending on the sport, there are
items of common value across sports. Key items include the following:

  1. information such as phone
    numbers, release forms, and emergency cards (as well as paper and pen)
  2. instruments including paramedic
    scissors, tape cutters, tweezers, fingernail clippers, fingernail files,
    and a microshield or CPR mask
  3. bandages and related supplies including
    athletic tape, tape adherent, underwrap, elastic tape, band-aids, gauze
    pads, ace wraps, and petroleum jelly
  4. splinting supplies including slings,
    safety pins, finger splints and other splints, and crutches
  5. eye care kit including contact
    solution, contact case, saline, and a pocket mirror
  6. miscellaneous items including
    rubber gloves, antiseptic cleaning solution, insect repellent, water
    bottles, ice chests and/or coolers, tongue blades, and felt or foam
    padding material

This list is not exhaustive but it provides
the foundation of a well-stocked sport first aid kit. In some sports, kits may
need to be augmented with items such as mouth pieces, nose plugs, analgesic rub,
hand cream, sun glare, and feminine hygiene products. Organization of the kit
is important in emergency situations when first aid must be provided quickly.
Similar items should be stored in the same area of the kit; there should be
nothing unnecessary in the kit obscuring needed items that need to be located
quickly following an injury.

Administrators and
supervising coaches must make certain that each youth coach is qualified to use
and comfortable in using all first aid kit supplies. A general rule is not to
pack in the kit any supply with which the coach or coaches are uncomfortable.
It is important to designate one person to maintain the first aid kit and order,
as needed, items replenishing the kit’s supply.

Although they can
be expensive, first aid kits are highly recommended for all youth sport
programs. League commissioners typically determine who purchases kits and supplies
to stock them. When there is no funding for emergency medical supplies, asking
health care facilities and drug stores to donate supplies is a potential
course; firefighting and other emergency departments may also be willing to
help. League administrators and/or coaches are ultimately responsible for
providing players with the best possible first aid should they be injured; the
expense of good first aid kits is, ultimately, relative.

After an Injury

Providing care is a
top priority in an emergency. Care can be provided best and most quickly when
those involved remain calm while activating appropriate medical assistance. When
a young athlete may be injured, it must always be remembered that nothing less
than his or her well-being is at stake. It is therefore better to err on the side
of cautiousness, when in doubt about the injury or first aid, by seeking
additional medical assistance immediately. It should also be remembered that
children’s and adolescents’ bodies are distinct from the adult’s and cannot
always be treated in the same way. Therefore, it is always recommended that a
young athlete seek medical attention from a physician for any injury that does
not improve in a short period.

Fortunately, most
injuries in youth sports are not complicated and can be resolved with little
medical intervention. Often, the best approach is what has been called, for
ease of memory, RICE, which stands for rest, ice, compression,
and elevation. Rest the injured area by supporting it with a sling, splint,
or crutches. Ice the injury for approximately 20 min at a time. Compress the
area with an elastic bandage to control swelling. Finally, elevate the area
above the level of the heart, also to manage swelling. These steps comprise a standard
and long-advocated treatment for many sport injuries.

When an emergency
has occurred and first aid has been rendered, notification of certain
individuals becomes necessary, when those individuals are not present at the
sport facility. Again, parent phone numbers and the league commissioner’s phone
number, along with emergency numbers, should be kept easily available in the
front of the first aid kit. It is also recommended that useful emergency information
is provided as a courtesy to each visiting team, for example on a reference
card. Having access to emergency numbers and directions to nearby hospitals is
greatly appreciated by teams unfamiliar with an area.

Conclusion

All sports pose
some injury risk. While coaches and administrators should make every effort to
keep that risk as low as possible, they must also ensure that appropriate care
is available in the event an injury does occur. Injury-prevention programs are
advocated by the American Academy of Orthopaedic Surgeons and are readily
available to the general public (Purvis & Burke, 2001). Completing the programs
can help prepare youth coaches to manage emergency situations. Furthermore,
youth sports leagues are well advised to maintain a written emergency plan that
staff know how to implement. The plan should be reviewed yearly by league
officials, coaches, parents, and care providers from the local community’s emergency
medical service. It is important that this plan be reviewed yearly due to the
typically high number of changes in coaching staff each year.

References

American
College of Sports Medicine (1993). The prevention of sports injuries of
children and adolescents. Medicine and Science in Sports Exercise, 25(8),
1–7.

National
Association of Sport and Physical Education. National standards for athletic
coaches.
Reston, VA: Author.

Purvis,
J. M., & Burke, R. G. (2001). Recreational injuries in children: Incidence
and prevention. Journal of the American Academy of Orthopedic Surgeons, 9(6),
365–374.

Roberts,
W. O. (1998). Keeping sports safe: Physicians should take the lead. The
Physician and Sports Medicine, 26
(5).

2017-08-07T11:43:32-05:00July 7th, 2008|Sports Coaching, Sports Exercise Science, Sports Management, Sports Studies and Sports Psychology|Comments Off on Program and Facility Emergencies in Youth Sports, Part II: Dealing with the Event

Marketing the Triathlete

This article will explore the triathlon world and address issues that should increase the likelihood of securing product and financial sponsorship for the triathlete. Throw out the textbooks. Forget about product, price, place, promotion for now. The only way you will be successful in marketing an elite triathlete is to have as your client an exceptional triathlete who can win races (or consistently finish in the top three) and give exposure to companies’ products and logos. This is especially true in a bear financial market in which corporate budgets are tight. (There is debate in the triathlon community as to whether to use the world “elite” or “professional” to describe exceptional athletes; triathletes are not generally paid a salary.)

Assuming you do have a truly talented, exceptional triathlete as a client, how do you maximize your client’s sponsorship potential in order to generate the revenue he or she needs to remain in the sport? Unlike other professional athletes, triathletes are not normally part of any team. There are no players’ associations (unions), no collective-bargaining agreements, and no salaries per se in the sport of triathlon. Dollars are generated in two ways: money earned at the races themselves (of which agents usually do not take a percentage) and money generated by sponsorship contracts (that’s where the money is made).

The sports marketer’s goal must be to find sponsors who will reward the triathlete for performance and exposure. Fortunately, triathlon involves swimming, biking, and running (in that order). Such diverse categories allow the sports marketer to seek sponsorship from many companies. Such a wide net of potential sponsors is found in very few sports.

Ironman vs. Olympic Triathlons

The sports marketer must understand that the triathlon world is divided into two major (and very different) categories: the Ironman1 triathlon and the Olympic-distance triathlon. Only a handful (at best) of the world’s triathletes can excel in both categories. Expect that your client will focus on only one of them. Some sponsors are concerned only with efforts in one category or the other.

The Ironman distance triathlon is truly a grueling race: a swim of 2.4 mi, a bike race of 112 mi, and then a marathon run of 26.2 mi. The Ironman distance races are often finished in the 8-to-10-hr range (you are reading that correctly), by the best competitors. Sponsors are likely to think of the Ironman triathlon when first presented with the opportunity to sponsor a triathlete.

Currently, the Ironman Triathlon World Championship—sometimes called simply Ironman Hawaii—is held in Kona, Hawaii. Another 24 Ironman events constitute the Ironman Triathlon series and are held throughout the world2 ; some involve the full race distances, and some are half-Ironman distances. Unless they are among a select few competitors who earn “lottery” slots, triathletes must qualify to compete in the Ironman Triathlon World Championship, based upon their elite or amateur status.

Much of the reason for the Ironman triathlon’s success is that NBC television broadcasts the Ironman Triathlon World Championship every year. Outside this event, virtually no other triathlon is broadcast on a major network, except during the Olympic Games.

The Olympic-distance triathlon differs markedly from the Ironman triathlon. The Olympic version comprises a 1.5-k swim (.9-mi), a 40-k bike ride (24.8-mi), then a 10-k run (6.2-mi). This sport of sprint triathlon made its Olympic debut in 2000 at the Sydney Olympics. Unlike the Ironman distance, this distance is truly a swim, bike, and run sprint. The Olympic distance, also called ITU distance (for International Triathlon Union, the international federation for the sport of triathlon), is often filled with loops on the bike and is designed to be spectator friendly. Such races are often completed in the 2-hr range by the best competitors. Triathletes earn points based upon a formula that weighs the size of the triathlon and the rankings of other participating competitors. World rankings are established under the ITU point system. Networks such as the Outdoor Life Network, ESPN, and ESPN2 broadcast Olympic-distance triathlon events, but often at off-peak hours of the day or night.

Important Triathlon Organizations and Other Resources

USA Triathlon (www.usatriathlon.org) is the national governing body for the sport of triathlon in the United States and is one of many national governing bodies under the purview of the United States Olympic Committee. The International Triathlon Union is another leading triathlon organization and maintains a website (www.triathlon.org). Visiting the two groups’ websites will allow the novice sports marketer to learn which sponsors already participate in the sport. Contacting these sponsors is a good first step. Recognize, however, that the ITU has very clear guidelines about the size and number of logos that may appear on a competitor’s jersey (Ironman triathlons do not have such limitations).

Beyond the websites, the novice sports marketer’s research might start with subscriptions to Triathlete magazine (www.triathlete.com) and Inside Triathlon (www.insidetri.com). Additionally, Katherine Williams’s Triathlon Sourcebook provides the names and e-mail addresses of athletes, coaches, companies, and events. The book is published every other year (1997, 1999, 2001); the next one is due in January 2003. It usually sells for around $30, a worthwhile investment for an agent, and you can contact the author directly at kwilliams@triathloncentral.com. Finally, visiting sponsors’ websites can give you an idea of how serious they are about participating in the sport of triathlon. Fortunately, communicating via e-mail controls up-front costs in terms of promotion of the triathlete.

Company Sponsorship and Contracts

Clearly, a sports marketer’s best first step toward securing sponsorship for an elite triathlete is to find sponsors who are already involved in the sport. Table 1 lists various product areas in which there are manufacturers who have sponsored elite triathletes.

Table 1: Triathlete sponsors and their product categories

Product Category

Examples of Sponsors

Saucony / Speedo / TYR / Adidas / Nike
bikes Javelin / Trek / Elite / Cannondale
aero bars Profile
wheels and components Spinergy / HED / Zipp
tires Continental
shoes and pedals Speedplay / Carnac / Time
helmets Rudy Project / Giro
wetsuits Speedo / Orca
glasses Rudy Project / Oakley
nutrition Twinlab / Met-Rx / Powerbar / Clifbar
hydration Gatorade / Endurox / Push / Fuel Belt
bike case Tri-All Sports
other/out-of-sport products Timex / financial services company

If you are lucky, you will find a few sponsors who are not involved in the sport of triathlon and wish to sponsor a triathlete. However, almost all sponsors expect some sort of return on their advertising investment. In seeking sponsors outside the triathlon sport, expect to receive a lot of “no thank-yous” and letters or e-mails of rejection (unless your triathlete—at either distance—is a world champion or national champion). The most likely time to find an out-of-sport sponsor is just prior to the Olympics and shortly afterward, if the triathlete wins a medal. Once a sponsor is interested, a contract may be written. In general, sports contracts focus on salary and on performance and exposure bonuses. Some companies provide only product; others frown on salary unless the triathlete is an experienced, elite professional. Use caution if you are considering a multi-year contract, especially if your client’s performance (and exposure) is anticipated to increase over time.

Publicizing an Elite Triathlete Client

Vital to your success in serving the elite triathlete client is exploring the designs of competitors’ websites. Typically, sponsors’ logos are posted and offer links to the sponsors’ websites (in turn, expect a sponsor’s site to offer links to the athlete’s site). Visiting www.usatriathlon.org will help you locate elite triathletes’ websites; the ITU website also provides links to some nice websites. Do not reinvent the wheel when working to promote a triathlete via a website; do realize that building a website costs money, and ensure that both you and your client know who will pay costs associated with the site, including the hosting fees and charges for updates and structural changes. (Updating the website in a timely manner is important.)

Attending triathlon events is always a plus for the marketer. Meeting personally with sponsors is vital to business relations and your own exposure. Often, an expo takes place in conjunction with larger triathlon events; it can be a prime time to meet with sponsors maintaining booths for promoting their products and services. Since the agent assists in the coordination of publicity for the triathlete, contacting sponsors ahead of time at an expo is a plus; of course a cell phone is essential.

Conclusion

Remember, the agent is only as good as the triathlete. A client in the news—providing exposure for sponsors—is the client most able to obtain sponsorship. Nevertheless, representing your client responsibly by completing preliminary research and establishing and maintaining contacts increases the likelihood that your client will enjoy considering as many sponsorship opportunities as possible. To really appreciate the sport and those who compete in it, you might even try swimming, biking, and running on your own.

Making a living as a triathlete’s agent may not be possible. However, it is often just as rewarding to hear the cheers of fans at races and to know that you had a small something to do with the success of a triathlete. The satisfaction lasts even when the race is just a memory, and the race-results are only a link on the Internet.

Author Note

Adam Epstein, J.D., M.B.A., chairs the legal studies department at South College in Knoxville, Tennessee. Epstein also serves as an adjunct assistant professor of sport management at the University of Tennessee. He has taught undergraduate and graduate courses in legal studies, paralegal studies, sport management, and business management since 1994.

1Registered trademark of World Triathlon Corporation, Inc.
2See www.ironmanlive.com

2015-10-24T01:32:24-05:00April 16th, 2008|Contemporary Sports Issues, Sports Coaching, Sports Exercise Science|Comments Off on Marketing the Triathlete
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